Pink Lemonade Communications, the global integrated full-service marketing and communications agency, won a multi-agency pitch to achieve the digital marketing goals of Swiggy’s own brands Homely, The Bowl Company and Breakfast Express. Under the mandate, Bangalore-based agency will guide Swiggy’s strategic thinking around the private labels. It will manage full-stack digital solutions including creative brainstorming, content strategy and creation, social media marketing, and online reputation management.
As the pandemic continues to boil and food stays in the background, the market for food orders and deliveries has seen a surge in first-time users as people prefer to order while staying safe at home. Swiggy has carefully positioned its own brands to fill the gaps in the market without competing directly with its partner restaurants so that the entire ecosystem can take advantage of the platform. The mandate includes expanding the digital presence of the food tech company through strategic thinking and recommendations for innovative approaches for further growth in the booming market.
“We are pleased to have won the trust of an exciting and innovative brand that has made such a visible change in consumer behavior towards food. Our strategic thinking expertise, derived from our understanding of the domain, helped Swiggy reach out to us for their new mandate and we look forward to working with them on this journey, ”said Tina Garg, General Manager of Pink Lemonade Communications , about the association.
Pink Lemonade provides branding and strategy, design, content, video, digital marketing and advertising services to brands in a variety of industries. The company has worked with brands such as Mercedes, Naturals, Lenovo, Amazon, L&T, PwC and 3M, among others.
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