Pinterest has launched its first B2B campaign for advertisers in the US, UK, France, Germany, Canada and Australia.
With nearly 460 million active users per month, Pinterest is one of the top platforms where people can get inspiration, discover new things and save new ideas. Although the most popular categories are entertainment, education, art, and fashion, recent user growth is driving traffic to newer categories like technology and financial planning.
Relatives | You can now embed Pinterest Pins in OneNote and Word
To encourage brands of all sizes to take advantage of this, Pinterest has launched its first B2B campaign, entitled “Be Your Next”, which aims to showcase the benefits of its platform and the opportunities it offers.
“Not only can you reach your audience here, but you can also be exactly what they’re looking for,” explains Jim Habig, Global Head of Business Marketing at Pinterest. “Your next attempt. Your next rescue. Your next purchase. From inspiring car advertisers to market their sustainable vehicles to helping beauty brands position their up-and-coming indie beauty looks, the campaign videos appeal to five different advertisers. “
Recent research by the Global Web Index found that 97% of the top Pinterest searches are unbranded. Therefore, there is a great opportunity for various companies to engage with people “who are open and plan their future purchase decisions”.
Additionally, 83% of Weekly Pinners made a purchase based on branded content they saw on Pinterest. In addition, US Gen Z is 25% more likely than the average Internet user to share information about new products with family and friends.
According to the study, Pinners are 50% more likely to discover new brands from ads on digital platforms, while 44% are more likely to buy from the brands they discover – compared to non-Pinners.
All of this makes Pinterest an exciting opportunity for brands to bring more resources to Pinterest as a B2B marketing channel.
You might like it too
More from Pinterest
Pinterest introduces the Interests widget option for iOS
Published on February 11, 2021
Pinterest announced a new widget option for iOS that allows pinners to choose their interests and …
Pinterest launches new dynamic creative ad specialty
Published on January 19, 2021
To save advertisers valuable time, Pinterest has announced the launch of a new advertising specialty: Dynamic Creative.
Pinterest launches Tab in Australia today to mark NAIDOC week
Published on November 4, 2020
Pinterest is bringing its Today tab to Australia to celebrate National Aboriginal and Islanders Day Observance Committee (NAIDOC) week.
Far beyond fashion: use of Pinterest influencers
Published on October 27, 2020
Pinterest influencers can help promote your business thanks to their smooth approach during the acquisition process.
Pinterest gets an iOS 14 widget
Published on October 26, 2020
Happy Pinners can now set up a Pinterest iOS 14 widget on their iPhone home screens.
Pinterest is announcing new shopping and advertising features in time for the Christmas season
Published on September 30, 2020
To kick off this year’s advertising week, Pinterest is launching new shopping tools, including ads in visual search results and …
Pinterest introduces Story Pins and other new features for developers
Published on September 24, 2020
Pinterest announced some developer updates, including story pins in beta, a new developer profile, updated analytics, and more.
Pinterest launches brand new shop collection with black-owned companies
Published on August 23, 2020
To celebrate National Black Business Month, Pinterest launched a new Pinterest shop collection with black-owned fashion and beauty companies.
Pinterest announces updates to its inclusive beauty search feature
Published on August 12, 2020
Pinterest updates the skin tone areas in its search function for inclusive beauty results and opens its AR Try on function …