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Prepared To Up Your B2B Advertising Recreation? Break These 5 Webinar Guidelines In 2021

Posted on March 2, 2021 by Alice

The best marketers are the ones who don’t follow the rules – they rewrite them.

And when it comes to webinars, there are a lot of rules that need to be torn to pieces and reinvented, according to ON24, a platform that has been a driving force behind the “always-on” marketing economy.

Join ON24 on Tuesday, March 9th, 2021 at 1:00 p.m. (AEDT) to break 5 webinar rules for 2021. There you will learn to reimagine or simply reject old school webinars and transform programs.

The webinar will be moderated by David Hovenden, Editor-in-Chief of B&T and moderated by Tim Johnston, Marketing Director of ON24. It covers the following topics:

  • New formats, no formats, any formats
  • Reschedule the schedule
  • Build Your Binge Skill (It’s a Word)
  • Leads are boring, aim higher.

“After a year of botched zoom calls, stories of cat and dog photo bombs, and webcam goofs, it’s time for some spring cleaning when it comes to webinars,” said David Hovenden, editor-in-chief of B&T.

“But worse than an unfortunate and sometimes exhilarating Snap Cam accident is a boring, boring, and mundane webinar. If you are a B2B marketer this mistake can be serious.

“Join Tim Johnston and me as we use a chainsaw to follow the outdated rules of marketers’ webinars and show you how to turn yours into cream – an opportunity not to be missed!”

Ready to ditch the rules and deliver great experiences, not bad marketing? Here you can register for ON24’s 5 Webinar Rules to Break 2021.

Selected image source: iStock / RyanJLane

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