If you want to grow your business in 2021, you need to understand the relevant trends. This means keeping up with changes in marketing tools, design elements, and technology. Here are tips from the online small business community to keep up with the trends in 2021.
Follow these packaging design trends in 2021
The packaging you use for your products can have a huge impact on your branding and customer satisfaction. So what trends will affect the industry in 2021? Katie Lundin explores a few in this crowdspring post.
Prepare for a chaotic landscape with digital media
The digital media landscape was turned upside down in 2021. And that is unlikely to magically change in 2021. If you’re looking to get the most out of your digital marketing strategy this year, it’s time to face the mayhem. Find out more in this Search Engine Watch post by Adam Ortman.
Look at the future of online visibility
Technology is always changing. And that means companies have to change their online connection with customers. VR, AR and other new trends are likely to affect businesses in 2021. For more information on these trends, check out this UpCity post by David J. Brin.
Grow your audience with influencer marketing
Influencer marketing is expected to continue its popularity in 2021. So if you want to expand your reach, you need to consider the best strategies for your brand. This Biz Penguin post by Ivan Widjaya has tips on how to do this. And BizSugar members have shared thoughts on the post here.
Learn the art and science of emotional engagement
Regardless of how trends change over the years, emotions continue to play a role in marketing. If you want to make your content more impactful in 2021, emotional engagement is a must. Ashley Taylor Anderson elaborates on this in this Content Marketing Institute post.
Make innovations possible in a time of need
This year has certainly been a time of need for many businesses and consumers. However, difficult situations can sometimes lead to extraordinary innovations. If you’re trying to drive innovation in your company, read this post by Martin Zwilling on Startup Professionals Musings.
Maximize your ROI on digital advertising
Digital advertising is likely to continue to play an important role in the business world in 2021. However, the trends are likely to change somewhat. If you’re looking to maximize your ROI this year, check out the tips in this Small Biz Daily post by Joy Corkery.
Follow this marketing calendar for 2021
Your marketing strategy is likely to change over the course of the year due to consumer trends and holidays. So you need a calendar to keep on track. In this post on Social Media Today, Andrew Hutchinson shares an infographic and insights for small businesses.
Adapt to changes in the social media newsfeed
The newsfeed functions of many popular social media channels are on the move. This can have a dramatic impact on business users. However, there are options for customization. Check out this Inspire to Thrive post by Lisa Sicard for tips. Then go to BizSugar to see what the members are saying.
Use these software programs for marketing
New software programs are constantly changing the marketing landscape. If you are to get the most out of these tools, you need to stay abreast of the new trends and programs. This post by Hailey Anne on Pixel Productions has the best software programs to use for marketing in 2021.
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