It is imperative for any business to develop a marketing strategy that enables companies to build long-term relationships with their customers. Developing and implementing such a marketing strategy is not an easy task, especially in the ever-changing telecommunications industry. There are tons of ways to create and design a marketing campaign, and even more ways to manage your overall marketing strategy.
To help you navigate the complex world of telecommunications marketing, we looked far and wide for the marketing ideas of the best telecommunications professionals who will hopefully inspire everyone on their marketing journey.Yaniv Masjedi, CMO of Nextiva, says Being your own biggest competitor is your greatest motivation. “Being in such a competitive industry is a roller coaster ride, and at the same time we like to see ourselves as our own biggest competitor. We don’t strive to be like the other companies in our field because Nextiva is different from all other companies. So every day we try to be better than the last and that is a great motivation for us. I would advise any CMO to make an effort See your own company, and their own efforts, as their main competitor.”
Christopher Williams, Board Member / Investor / Advisor, Global Chief Marketing Executive and former CMO of Amdocs, focuses on the customers and what marketing needs to do to be successful. according to For this seasoned professional, great marketers need the skill to listen. What matters most in marketing isn’t who yells the loudest; Rather, it’s about delivering simple, impactful messages, telling stories, and being close to customers to hear their views and concerns. Williams says it’s important to work with sales in order to create common definitions what is an opportunity and what is a success. It is important have the courage To be creative and innovative, to be aggressive and to drive new business models.
Rickard Backlin, former CMO of Telia International Carrier and currently Brand Evangelist at CBMark, concentrated on the customers and the company’s purpose. It focuses on the future and consumer needs. He also poses Customer needs first, as opposed to products and benefits as a top priority. According to Bäcklin, it is important to manage the customer experience at all contact points. Also interesting and useful content and Thought guidance is what helps attract customers’ attention.
Janine Pelosi, Marketing Director at Zooming, says Their approach is to rely on digital marketing to achieve what it does best: Address the right people at the right time when they enter the funnel. When it comes to content marketing and communication, it’s all about creating happy voices, Share success across multiple platforms and concentrate on customer content – short and long, in writing and multimedia. Zoom also creates informational content based on products. Pelosie says: “We don’t strive for short-term clicks and views for individual content. Instead, we focus on our whole Share of vote in our market and beyond be true to our core message. ”
Former CMO of BT, Suzi Williams, stressed the importance of branding and brand equity. Strategy and data are very important, according to Williams, but instinct, insight and zeitgeist are also essential. It’s important to hire people and agencies that do encourage and inspire their colleagues. Williams wants more companies to understand that a brand is much more than just a logo – it’s a way make contact with people, so companies should be clear about what their brand stands for. Building a brand through Action, not just words, will create more value for the brand.
Keith Messick, former CMO at Dial pad and currently Senior Vice President of Marketing at LaunchDarkly, says it’s hard to get people’s attention. You need Be creative and ready to take risks. According to Messick, B2B companies can be just as successful with branding and emotion as B2C companies. In his opinion, analysis and attribution are important, but you don’t want to become so obsessed with not being able to start a branding initiative that doesn’t immediately lead to revenue attribution. Keith also says that it is necessary give time for new ideas to mature and grow, because big ideas often seem ridiculous at first glance. “I think we don’t always appreciate how little attention is paid to people and how unimportant our thing is in everyday life. Getting your attention is harder than ever. It takes more creativity than ever before. You have to be ready to take a risk. ”
Iris Meijer, Marketing Director at Vodafone, advises Colleagues to keep track of all the needs of their community. As communication people, marketers know the importance of communication. It’s a simple thing: “We are committed to our customers, but at the beginning of the crisis (Covid-19) I realized that we should really focus more on that” Communication and collaboration within our teams. Sometimes when you’re busy your focus is on delivering, but it really should be on bringing everyone together and making sure everyone comes together clear priorities. ”Meijer also conducted a study that showed that the focus was on social programsSuch as those who support the environment and sustainable business practices are what make a company successful. She believes this approach will be passed down to a new generation of marketers and this reinforces her positive outlook on the future.
Nina Bibby, CMO of O2, says that marketing is about inspiration: inspiring customers, choosing them, buying from them, staying with them and recommending them. According to Bibby, marketing directors must be key storytellers who engage and coordinate the entire company in order to deliver the best performance to customers. It’s very exciting to inspire your colleagues to pursue ambitions, says Bibby: When it comes to marketing, I have a simple mantra: ‘We have to’ Create value for our customers to create value from our customers. ‘ It has to be Win win. “
In summary, it can be said that marketing professionals in the telecommunications industry focus on customers and value creation so that they remain loyal to the brand. The marketers see so many opportunities just by listening, communicating and not being afraid to be creative. Her goal is to deliver stories, inspire, touch, motivate and create brand equity through actions, not just words.
So, stand out, think outside the box and inspire your customers! We hope these thoughts from the biggest marketers in the industry have spawned some ideas of their own for your approach to marketing. Remember, these ideas came to you for a reason, so work on making them a reality. Good luck!