The public is becoming more demanding in the selection of medical offices, doctors, dentists and other healthcare providers. The days when families see the same doctor from generation to generation are not that common. As a healthcare professional, it is your duty to make sure that your patients are healthy and you are likely to be pretty good at them. But what if your customer base doesn’t grow?
SEO or search engine optimization solves this problem. Millions of people today use the internet to find what they need, and that includes a doctor. But how does your practice get the attention of all these people?
If your website is search engine optimized, your business will appear higher up in search results for people to choose. Some of these people – hopefully many – will then visit your website and schedule an appointment. Your practice will grow as many of them become paying customers / patients.
Here are some specific reasons your practice will benefit from local SEO services, a more focused form of SEO. By the way, you don’t have to be the SEO expert yourself; Expert marketing agencies (like My KPI) can do the job for you, turning a minimal investment in SEO into a significantly improved return on that investment.
What Local SEO will do for your practice:
Increases visibility and accessibility
Your goal is to be clearly visible on the internet and you want potential customers to become aware of your practice quickly and easily. For example, let’s say that if a homeowner cuts their arm while sawing branches in their yard, they want an emergency room nearby. And he wants one that when he searches the internet that he (or his partner!) Doesn’t have time to go through the search results to find the one closest to his house.
Optimizing your practice’s website for these types of searches will increase your visibility. Google recognizes keywords that internet searchers consistently use when searching for a specific doctor, dentist, or other practitioner. It then matches that search with local results. Over time, if your website is optimized properly, it will drive your business up in search results. Your goal should be to dominate the list by showing you first (or below the top three, a placement called a local “pack of 3”) in the results.
This bleeding homeowner doesn’t have time to sit down and view pages after pages of results from his search for “an emergency room clinic near me.” In fact, it has been found that most people only see the first page of results. If you consistently appear at the top of these search results, you have achieved brand dominance.
This is what local SEO for healthcare providers can do for your practice: know which keywords are critical to any search for your type of business, and make sure those words make sense on your website so that those keywords will find you .
Increases patient credibility and trust
Let’s face it: the public trusts the internet to make credible recommendations. This is because the searchers have become customers of the top companies. If all goes well there, the business will continue to hold its top position and even more customers will flock to it.
However, if your patients are dissatisfied after their first visit to your dental office (for example), that top ranking will be lost as soon as negative coverage appears online. This is why online reviews have become so important. It’s a direct way for customers to say either positive or negative about their interaction in your office. Prospective customers look for these reviews and make their decisions based on the experiences of others.
So it is not enough to be credible through a top ranking. Your dental office must provide high quality patient experiences to maintain their trust.
Good reviews are gold because they are based on credibility and trust. The more good local reviews you have, the higher your ranking in Google search results.
Targets the local customer base
Local SEO services for your practice can take this process an important step further. An SEO professional can be proactive in targeting potential patients in your service area who are more likely to really need what you have to sell.
A parent in the Pennsylvania area who needs an orthodontist for their children is not required to view Internet results for general dentists in Detroit. You need a specialist in your own geographic area. With good local SEO on your website, parents who turn to Orthodontics in Glen Mills, for example, are more likely to become paying customers.
The game plan that local SEO uses is to reach more potential local customers and then grow your patient base. The key to doing this is making sure your website is sending the right message to the right group of people: the ones who are more likely to become paying customers. It’s a focused way of using your resources.
Offers an affordable solution
This targeted approach to potential new customers for your practice is not only effective, but also inexpensive. All the costs of hiring a marketing agency for local SEO are far outweighed by the returns on new patients. It’s a cheaper alternative in today’s digital world than paying for advertising space in traditional media. It’s also cheaper than other forms of digital advertising like PPC in the long run.
It is a low risk, high reward strategy. Your upfront cost is low compared to the cost of other types of advertising. Patients who are already looking for your offer are much easier to attract and retain than with a scatter shot method, which is a hit and miss. This method is simply a waste of money.
Resources are limited in every company. It is to your advantage as an entrepreneur to use these resources wisely and with the highest possible return on the investment. When building your customer base, the focus is on local SEO.
The indispensable tool in the toolbox
As you can see, local SEO is vital to health practices in today’s digital world. To support the growth of your business, it is an essential tool that should be included in your toolbox of strategies to be successful.
My KPI is the resource you need in your marketing toolbox. We specialize in local SEO strategies specifically for healthcare providers. We know what works and how to get more targeted potential patients through the doors of your practice.
Contact us today to get started!
Write passionately and share my experiences with others. I’m very interested in marketing and digital growth.