Lehi, UT, March 08, 2021 (GLOBE NEWSWIRE) – RainFocusRainFocus, the leading event marketing and management platform, announced today that it has been recognized as a Strong Performer in the Forrester Wave ™: B2B Marketing Events Management Solutions for Q1 2021. RainFocus believes that the strength of its platform is demonstrated by what is currently the highest bid Category Score.
Forrester, one of the most influential independent research and consulting companies in the world, has rated various platforms in the field of B2B marketing event management and recognized the 14 most important providers. According to the report, “… marketing event management software customers should look for vendors that handle hybrid events flawlessly.” To rank each solution, the Forrester report rated each platform for its current offering, market presence, and your strategy. The Forrester report states, “RainFocus’ s agenda management, session engagement, non-speaker content sharing, lead management, event data management, and communications capabilities are different in this market.” RainFocus received the highest possible Score in the criteria:
- Event registration and management
- Participant engagement
- Video or content delivery
- Session engagement
- Lead management
- Event communication
- Production / rental services
- Platform training and support
Here You can find the full report.
“While we were confident, based on customer and partner feedback, that RainFocus is currently the strongest virtual and physical event offering on the market, we are pleased that we received the highest score in the current offering category on the report,” said JR Sherman, CEO of RainFocus. “We believe that the highest score in the current offering category validates our proven ability to meet the most complex and cutting edge corporate event requirements in today’s industry and strengthens our position as the best-equipped provider for the future.”
According to the Forrester report, “…[RainFocus’] Customer references for high visibility digital events praised the scalability and bandwidth of RainFocus … “The report also notes that”[RainFocus] The company has one of the broadest lists of out-of-the-box technology integrations, training and support services, and native on-site production and rental services, making it an all-in-one contender for running hybrid events when it returns in person. “
The Forrester report states, “RainFocus executives now count Oracle Openworld, VMworld, Cisco Live, and several IBM marquee events among their successes because they combine data management expertise with a deep understanding of the events business.” RainFocus’ ability to guide clients through their digital transformations with an authoritative understanding of feedback collection shows, as Lindy Dukes, Director Event Tools & Technology at IBM puts it:
“If you look at the solution and go through the demonstrations, it is clear that RainFocus has a modern application. The workflows are very intuitive and very different from what some of their competitors have in my opinion, how they arrange each of the modules and applications that live in the environment … we both got it looked at from an administrative point of view Customer perspective, and it was really clear that it would represent IBM well. “
RainFocus’ success in 2020 is demonstrated by the following key performance indicators:
- 380% Growth in events
- 3.2 M + Business users
- Localized experiences over 165+ countries
- 218% User growth
- 99.99 +% Operating time
- 6M + Session engagements
The RainFocus roadmap was developed to bring all target groups together virtually and physically for seminars for large conferences on a user-friendly, data-rich and fully integrated platform. JR Sherman explains, “With this highly deliberate yet flexible system, RainFocus aims to provide options and packages – rather than just a list of features – that allow customers to easily deliver immersive and integrated virtual, hybrid and on-demand experiences. The end goal is to enable customers to maximize their hybrid event portfolios by increasing participation, engagement and satisfaction across all touchpoints of the customer lifecycle. At RainFocus, we focus every dollar on developing this industry through strategy and roadmap collaborations with leading global brands and innovators. “
With this continuing effort, RainFocus continues to evolve to meet customer and partner needs, and empower customers to do the same, to provide unparalleled experiences for attendees, exhibitors and speakers at their world-class events.
Here You can find the full report.
RainFocus is a next-generation event marketing and management platform built from the ground up to capture, analyze, and use an unprecedented amount of data for far better events and conferences. As a true SaaS platform, RainFocus simplifies event registration, content management, exhibitor activation and on-site experiences from a single dashboard. Save time, increase engagement, and maximize event value for any event, whether it’s virtual, physical, or hybrid.