Toronto, Ontario – (Newsfile Corp. – May 5, 2021) – B2B marketing and lead generation company Mezzanine Growth has announced the appointment of Andrew Green as Vice President Client Strategy. In this new role, Andrew will lead Mezzanine’s collaboration with B2B companies that are reshaping their marketing to increase their sales pipelines and revenue.
Andrew’s experience in various industries, particularly helping Global 500 manufacturers and technology companies build scalable and measurable lead generation systems, enables Mezzanine customers to achieve world-class features and get ROI quickly. An important facet of Andrew’s new role is solution design and architecture. This includes identifying the best tools and technologies for a company’s growth goals and working closely with customers to implement systems and processes at the right time.
The pandemic has accelerated the trend towards digital shopping, which means that digital marketing has become more powerful and important than ever. B2B companies use more sophisticated marketing and lead generation strategies that are measurable and closely related to business outcomes. And this is Andrew’s strength: Bringing marketing, lead generation and ROI together is his “sweet spot”.
“Andrew’s new role gives all Mezzanine customers access to his extensive strategic experience building growth engines,” said Lisa Shepherd, President of Mezzanine. “Mezzanine has grown significantly in the last two years as B2B companies invest more in marketing to generate leads, and Andrew will help them accelerate their success.
“I’m a growth driver,” says Andrew. “With this new role, I can leverage the shared knowledge of all of our marketing and lead generation experts to help B2B businesses grow. A new framework for delivering customer work will focus on scalability, repeatability, and ultimately improved quality Aligning for More I look forward to further refining our successful approach – and doing so for more B2B companies looking to take their success to the next level. ”
Mezzanine Growth partners with leading manufacturing, construction, agriculture, and technology companies to generate leads and accelerate sales pipelines. We deliver immediate impact through lead generation and marketing programs while developing your processes, people and technologies with our proven framework. Since 2005, Mezzanine’s award-winning process has helped over 250 business-to-business companies create powerful growth engines and generate triple return on investment.
President, Mezzanine Growth
The source version of this press release can be found at https://www.newsfilecorp.com/release/82904