DUBLIN, March 8, 2021 / PRNewswire / – Web Content Management: Global Markets report has been added to ResearchAndMarkets.com.
High growth is expected for the web content management market over the forecast period. The market is mainly driven by the increasing demand for outsourced content writing and the growing trend of web-based marketing.
Web content management is a software application that consists of a set of tools used to manage and optimize a company’s digital information and web content on a website. Easier content management, easier website maintenance, straightforward design and themes, and multi-user authorization are some of the key features of a web content management system.
Many companies use web content marketing as an important tool for their overall development. Web content management provides a centralized interface for companies with the help of which media content can be added, edited and adjusted before it is published. Their significant advantages in digital marketing campaigns have shown that web content management systems are crucial elements for company growth and the establishment of a brand image in the world market. Web content management platforms can be provided via the company’s cloud or locally.
Cloud-based WCM platforms do not allow customization, while local solutions allow companies to manage customized and flexible content management environments. Improved access to web content for individuals using multiple online sources such as blogs, social media platforms, and discussion forums helps companies identify their customers through two-way dialogue.
Some companies use WCM to get customer feedback on a product before it is launched, which can minimize their product investment.
In addition, the increasing need for omnichannel customer experience management, the increased demand for digital marketing solutions and the rapid adoption of customer loyalty strategies are expected to fuel market growth over the forecast period.
Other market drivers are the increasing use of the Internet, the increasing use of mobile phones and tablets for online shopping and the increasing trend towards online learning. In addition, the growing number of social media users is encouraging companies to use web content management systems to deliver their products and services to online customers.
In-depth profiles of the major players in the global Web Content Management Market. Key players include Adobe Systems Inc., Alphabet Inc., Automattic Inc. (WordPress.com), Microsoft Corp. and OpenText Corp.
Main topics covered:
Chapter 1 Introduction
Chapter 2 Summary and Highlights
Chapter 3 Market and Technology Background
- Market dynamics
Chapter 4 Market Breakdown by Component Type
- Digital Marketing Management
- Mobile and social content management
- Web Experience Management
- Digital asset management integration
- Tools for creating and editing websites
- Content analysis
- Professional services
- Training and support
- Managed Services
Chapter 5 Market Breakdown by Deployment Type
Chapter 6 Market Breakdown by Company Size
- Large companies
- Medium-sized companies
- Small businesses
- Micro and startup organizations
Chapter 7 Market Breakdown by Vertical
- News and media
- Online education
- Life sciences
- GPS data
- retail trade
- Other verticals
Chapter 8 Market Breakdown by Region
Chapter 9 Company Profiles
- Acquia Inc.
- Adobe Inc.
- Alphabet Inc.
- Automattic Inc. (WordPress.Com)
- Crownpeak Technology Inc.
- DNN Corp. (Dotnetnuke)
- Episerver Inc.
- E-Spirit Ag
- IBM Corp.
- Kentico Software SRO
- Microsoft Corp.
- Open Text Corp.
- Oracle Corp.
- Percussion Software Inc.
- Progress Software Corp.
- Rackspace technology
- SDL Plc
- Sitecore Corp. A / S.
Please visit https://www.researchandmarkets.com/r/gtu0iz for more information on this report
Research and Markets
Laura Wood, Senior manager
For EST office hours, call + 1-917-300-0470
For US / CAN Toll Free, call + 1-800-526-8630
For GMT office hours, call + 353-1-416-8900
US Fax: 646-607-1907
Fax (outside the US): + 353-1-481-1716
SOURCE RESEARCH and Markets