Journey Stages is the first in a series of breakthrough features that allow ABM teams to track accounts on their buying journey
RollWorks, a division of NextRoll, today announced Journey Stages, a new feature in RollWorks’ account-based platform that enables B2B marketing and sales teams to gain deeper insight into the impact of go-to-market activities on account history. With Journey Stages, teams of all sizes can find out where their accounts are on their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a series of new features on the RollWorks platform that help launch teams gain insight into account journeys, measure account progress and regression, and understand key drivers and trends for speed changes between stages.
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RollWorks Journey Stages collects signals to map where accounts are across their entire journey and displays this at the account level versus an executive level. This gives marketers unparalleled insights into how their ABM programs are planned and measured. Marketing and sales teams can also use Journey Stages to coordinate multi-channel, account-based programs targeting accounts at a specific stage in their journey.
“We are committed to bringing these robust identification and measurement capabilities to market,” he said Justin Cooperman, VP of Product at RollWorks. “With Journey Stages and additional travel features coming soon, RollWorks brings marketers a new level of end-to-end insight to help them better understand the impact of their account-based campaigns and their ABM programs for pipeline progress and fine-tuning can optimize sales growth. “
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