SAN FRANCISCO, May 3, 2021 / PRNewswire / – RollWorks, a division of NextRoll, today announced Journey Stages, a new feature in RollWorks’ account-based platform that gives B2B marketing and sales teams deeper insight into the impact of go-to-market activities on account history. With Journey Stages, teams of all sizes can find out where their accounts are on their buying journey, activate stage-specific multi-channel campaigns accordingly, and measure the effectiveness of their ABM programs. Journey Stages is the first in a series of new features on the RollWorks platform that help launch teams gain insight into account journeys, measure account progress and regression, and understand key drivers and trends for speed changes between stages.
RollWorks Journey Stages collects signals to map where accounts are across their entire journey and displays this at the account level versus an executive level. This gives marketers unparalleled insights into how their ABM programs are planned and measured. Marketing and sales teams can also use Journey Stages to coordinate multi-channel, account-based programs targeting accounts at a specific stage in their journey.
“We are committed to bringing these robust identification and measurement capabilities to market,” he said Justin Cooperman, VP of Product at RollWorks. “With Journey Stages and additional travel features coming soon, RollWorks offers marketers a new level of end-to-end insight that will help them better understand the impact of their account-based campaigns and their ABM programs for pipeline progress and fine-tuning can optimize sales growth. ”
About travel stages
RollWorks Journey Stages tracks the progress and regression of target accounts at every stage of their buying journey – from Unaware to Closed Won and beyond – to help companies plan and measure their go-to-market programs. It enables target grouping for stage-specific campaigns to drive the pipeline’s progress. Ultimately, the insights that Journey Stages brings will help companies close more deals faster and drive revenue growth.
With RollWorks Journey Stages you can:
- Customize the definitions of the travel phase to suit your individual business needs: select the signals that are important to you from your website, CRM, marketing automation and other systems.
- Find out where accounts are on your buying journey: view the distribution of your accounts on a dashboard or drill down to account-level information.
- Create Stage Specific Program Groups: Use Account Stage Attributes to create account lists in RollWorks for cross-channel activation.
- Measure the impact of your programs using account history metrics: make point-in-time comparisons to track progress and justify program spending.
Journey Stages is currently open to all RollWorks customers in beta. General availability is planned for summer 2021. Additional functions for understanding events that enable account journeys will be introduced in the course of 2021. You can find more information about Journey Stages and the broader features here.
RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to coordinate their marketing and sales teams and securely increase sales. Based on proprietary data and machine learning, RollWorks solutions meet the needs of large and small businesses – from companies with world-class ABM programs to companies just starting out with research. RollWorks enables teams to identify their target accounts and primary buyers, reach those accounts across multiple channels, and measure program effectiveness in their record keeping system. RollWorks is a must-have platform for marketers and sellers who believe that an account-based approach equates to good business. For more information, please visit www.rollworks.com.