When it comes to online marketing, Instagram is giving its parent company Facebook a run for its money. Everyone from micro-influencers to big brands has recognized the importance of marketing on Instagram.
Most people think that all you have to do is buy Instagram followers to get more engagement with your Instagram posts – but it doesn’t. In order to gain followers and generate more engagement, you need a proper marketing strategy that you can use to promote your brand and its products. Here are some tools to aid your marketing strategy on Instagram.
Buffer is a social media marketing tool that is on the professional side. You can use it to schedule your posts on a number of social media platforms such as Twitter, Pinterest, and LinkedIn. You can publish the same or different posts on different platforms that Buffer supports. But that’s not all. Buffer also lets you check how your posts are doing in terms of likes, comments, shares, and clicks, and responding to followers across multiple platforms. It can be used by up to 25 people, and you can assign different levels of access to them based on their needs. This makes it a great choice for small and medium businesses.
Iconosquare is one of the most popular Instagram marketing tools in the online market because of its wide range of features. You can use it to schedule posts, monitor tags and comments on your account, and get metrics on your followers and the performance and engagement of your content. It will help you better understand your followers and know when your post is getting the most attention, so you can tweak and plan your posts accordingly to increase engagement on your Instagram account. Iconosquare also supports Facebook and makes it the best of both worlds!
In addition to general marketing functions such as planning and publishing your posts, Social Insight gives you the ability to identify and organize your followers while analyzing the growth, interaction and engagement of your followers. It also gives you subscriber list statistics that can help you find the best influencers to collaborate and promote. You can add more people to the team without sharing your account credentials for extra security. If you’re looking for an Instagram marketing tool that offers advanced analytics, Social Insight might be a great tool for keeping track of your account’s performance.
Awario is a social media marketing tool that works with multiple social media platforms including Instagram. You can use it to find mentions of your brand or any other keyword on the internet. This ensures that you are the first to find out about conversations that are remotely related to you or your brand! It also tracks the growth of your mentions, their reach and sorts them into positive, negative and neutral with sentimental analysis. All of these insights will only help you select suitable influencers and brands for collaboration, but also help you generate leads and increase your reach more quickly!
Some time ago MailChimp was a tool that only dealt with mailing lists. Now they are trying to expand by giving users functions to manage their Instagram advertising campaigns. You can segment your target audience, set your budget, and do all of the promotional related tasks. Using MailChimp contact lists, you can run targeted campaigns that will only be shown to your current followers and accounts that you have worked with. It also offers advanced analytics to help you decide which type of advertising will work for you and which will not. If you’re a MailChimp user, you can take advantage of all of these features without paying anything extra.
Facebook Power Editor
Facebook currently owns Instagram and you can use this nifty marketing tool to control your ad campaigns across both platforms. Power Editor is a bulk ad creation and management tool with advanced analytics that allows you to analyze the performance of your ads in real time. It is one of those tools that you need to master before moving on to others in order for your Instagram marketing efforts to be worthwhile. If you don’t, your ads will reach the wrong audience and result in an advertising campaign that will lose money instead of doing something.
Grum doesn’t have the advanced features that others on this list have, but it’s one of the best tools to help you schedule your posts (both photos and videos) and post them on Instagram. You can use it to upload posts in large quantities and to multiple accounts. If you’re looking for an affordable planning tool for your Instagram, check out this one. When you combine it with other analytics tools, you have a perfect recipe for good Instagram marketing.
The tools mentioned above are only the tip of the iceberg as there are several other tools that can help you improve your social media marketing game so that you don’t have to buy Instagram followers to get more engagement with your Instagram -Achieve posts. If you are a beginner don’t hesitate to take free trials to familiarize yourself with the tool before investing your hard-earned money in it!
Independent journalism costs money. Support Times of Malta for the Price for a coffee.