Recently, more and more small businesses in New Zealand are making a fascinating discovery. By changing their marketing focus, they will save money and still get impressive results.
If you are a small business owner who doesn’t know what content marketing is, it’s time to do it. Content marketing is a form of inbound marketing that uses materials such as blogs, pictures, podcasts, and infographics to promote your goods and services to customers. In contrast to these resources, the “buy my stuff!” Shouting is meant to naturally generate interest in your products. The focus is on finding a topic relevant to your brand that customers want to know more about and providing information on that topic.
So, if you’re a shoe brand, instead of writing about how fabulous your shoes are, you could write an article about the best types of socks to wear with running shoes. Which socks reduce the chance of blisters? What is the most efficient way to wick away sweat? This article provides useful information to consumers and subtly promotes your shoes.
New research shows that content marketing offers up to 62% cost savings compared to traditional marketing techniques. Give your customers a compelling reason to visit your website instead of using pay-per-click advertising. However, saving marketing costs isn’t the only attraction of content marketing. One study found that up to three times more leads can be generated for your company. More leads = more sales.
Look for the best business blogs to get an idea of what content marketing looks like for other brands. That way, you can get a feel for what they are doing and create a similar strategy for yourself. A local copywriting service provider Christchurch is a popular choice for companies that do not have the time or skills to create their own content marketing materials. Context Genesis creates descriptive infographics, information blogs, and more for their clients. They are a local New Zealand company with clients all over the world benefiting from their blog writing services. Invest in content marketing today and you won’t regret it.
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