Sideways luggage digital mandate for SleepX, Advertising & Promoting Information, ET BrandEquity


Sideways Consulting has won the digital mandate for SleepX, an e-commerce brand from Sheela Foam (maker of the flagship brand Sleepwell). The agency will help the brand to express itself creatively across various digital touchpoints and to incorporate it into the product portfolio.

Sumit Sehgal, Business Head (E-Commerce), Sheelafoam, said, “As SleepX launches its new strategy with an array of innovative products, we hope to keep our consumers busy during the day and promise them a good night’s sleep. We look forward to working with Sideways to deliver a refreshing job for SleepX that will help us connect better and increase our relevance to consumers. ”

Abhijit Avasthi, co-founder of Sideways, said, “The mention of the word sleep excites most people – unsurprisingly. It’s one of those things that everyone cares about, and that’s why it’s extremely fertile ground for doing great work. Sleep X’s long-term ambition is bold but worthy. Sideways hopes to make a small contribution to their upcoming trip. “

The campaign should be discontinued this month …