In this new era of marketing, consumer demand for quality content and information has grown exponentially.
The link between content and corporate SEO has necessarily become holistic.
Since marketers focus on creating content based on knowledge, authority, and trustworthiness (EAT), making sure that SEO and content marketing work together seamlessly across the enterprise is critical to marketing success.
At SEJ eSummit, industry experts and leading brands shared actionable new strategies based on the latest content and enterprise SEO trends.
They shorten the learning curve so you can quickly take advantage of opportunities arising from new ways of consumer behavior and content consumption.
If you missed out on eSummit, don’t worry – each of these precious sessions are now available upon request.
Take a look at just a few of the highlights from the content and enterprise phases and find out what to expect.
Content strategy experts share new trends and tips
Here’s how to make sure your Facebook video content is generating quality leads
Mari Smith, CEO of Mari Smith International, shares an insight into how Facebook has changed over the years and how Facebook Live is the top performing content format.
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From understanding organic reach to streaming video live, Mari gives actionable advice on how to strategically plan your content and measure the right metrics.
In this session, you will also learn why organic reach isn’t dead and how the future of Facebook is made up of video content.
Mari’s presentation also explains the various Facebook post types and best practices for setting up live video, improving CTAs, and creating shareable content.
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Laser Focused Content Strategy: 9 Legitimate Ways to Increase Impact at Each Stage of the Funnel
Andy Crestodina, CMO at Orbit Media, guides you through creating content that impacts the top, middle, and bottom of the content marketing funnel.
Andy focuses on key best practices and key metrics at each stage, sharing where and what content formats work best.
In this session you will also learn how to conduct and publish original research and make your content super visual.
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Andy also shares strategies and advice on how to improve collaborative content and optimize your content for search, social networks, videos, email, and more!
Ask a content expert at Shama Hyder
Shama Hyder, CEO of Zen Media, asks questions about some of the most important aspects of content marketing strategies and tactics.
Make the most of your existing online content
Anna Crowe, Assistant Editor at Search Engine Journal, shows you how to get the most out of your existing online content and maximize the value it creates.
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Anna gives you insights into when, why, and how certain Google updates focus on the quality of intent-based content. She shows you how to create content that ranks much higher on the SERPs.
In this session, you will also learn how to conduct content reviews and create the most effective type of content calendar based on elements such as information, navigation, and business intent.
4 trending content strategy techniques to try in 2021
Julia McCoy, founder of Express Content, takes a deep dive into the latest content strategies and techniques to maximize the return on your content marketing investment.
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Julia builds trust by telling your brand story and showing it in search results consistent with value. She gives actionable advice that will be with you until 2021
This session will also teach you how to stay up to date with a consistent publishing schedule and explore new ways to plan and manage content partners and authoring processes.
In her lecture, Julia also gives advice on content mapping and the use of new channels such as TikTok.
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Panel: Ask a content expert
Kaleigh Moore, Raj Nijjer
Kaleigh Moore and Raj Nijjer ask questions about some of the most important aspects of content marketing strategy.
Enterprise SEO Insights & Takeaways for more success
Where does SEO fit in?
Jenn Mathews of GitHub Organization guides you through the role of SEO in an enterprise-level organization.
From managing the workflow to promoting search engine optimization, Jenn shares real world examples and actionable advice for agency and in-house marketers.
In this session you will also get to know the four most important pillars of search engine optimization in a company and learn how to clarify their importance and communicate it to several stakeholders.
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In her talk, Jenn also explains how keyword analysis and ROI estimates can be better used to report successes.
How agile is your company organization?
Patrick Reinhart, Vice President of Digital Strategies at Conductor, offers advice on how to become more agile as a marketer in order to generate higher growth and sales in your company.
Patrick walks you through some of the biggest problems facing corporate SEO marketers and offers advice on how to keep up with many of the moving things.
In this session, you will also learn how high-growth companies quickly implement and iterate, as well as update and optimize their processes to remove blockers.
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In his presentation, Patrick also gives practical tips on how to communicate more effectively with executives in different parts of your company.
Ask a business expert
Realtor.com’s Patrick Kajirian answers some of your key questions.
Learn how a leading branding approach to enterprise SEO works in this Q&A session.
This is how you avoid the costliest legal errors
Ruth Carter of Carter Law Firm shares valuable insight and information to help prevent costly errors of law in 2021.
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From contract and intellectual property (IP) best practices to trademark and privacy regulations, Ruth has everything you need to know and do to avoid costly legal errors.
In this session, you will also learn the essential advantages and disadvantages of data protection laws such as GDPR, CCPA to CPRA, state laws and industry laws.
In her presentation, Ruth also gives the necessary advice on contracts with third parties, registering your trademarks and acting transparently and integratively with regard to people’s personal data.
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The Emergency Guide to Website Accessibility Compliance
Kim Krause Berg from Creative Vision Web Consulting shows you how you can protect your company with the emergency guide for website accessibility.
Kim also shares why business owners and organizations need accessible websites and offers advice on how to make sure your website complies with legal requirements.
Questions and answers on law and compliance
In this Q&A, Kim Krause Berg and Ruth Carter answer questions about some of the most important issues related to corporate SEO legal and compliance.
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Leading content marketing and enterprise SEO training, on demand
Learn in your free time with full access to all SEJ eSummit content until our next event!
Request your SEJ eSummit On Demand Pass here for just $ 350
Photo credit: Paulo Bobita