Snap Inc. announced on Wednesday that it has hired Doug Frisbie as VP of Business Marketing.
Frisbie will start the new role this week, reporting to CMO Kenny Mitchell, a Snap spokesperson said via email.
Frisbie was not available for comment.
Frisbie will work with marketers, agencies, and small and medium-sized businesses to increase the consideration and adoption of Snap as an ad platform.
In his new role, he will oversee the company’s global business marketing for initiatives. This includes activations similar to those of Snap’s first global B2B campaign. “Get to know the Snapchat generation, ”Which highlighted the reach of Gen Z and Millennials to an advertiser audience.
Frisbie joins Snap from Facebook, where he was Head of Business Marketing in North America and, in a similar capacity, headed B2B Marketing for Facebook and Instagram.
Frisbie also served in marketing roles at Toyota North America and Leo Burnett.
The role underscores Snap’s desire to make concerted contact with a business audience of marketers while expanding the user base and defining space on the media schedule.
Frisbie joins Snap after the company’s fourth quarter Results report Revenue increased 62% year over year to $ 911 million and monthly active users increased 22% year over year to $ 265 million.