MYRTLE BEACH, SC, June 11, 2021 / PRNewswire / – Fuel Travel today announced that the company, which has traditionally provided both guest-facing software solutions and marketing services, has officially spun off its marketing services division into a separate entity renamed TravelBoom Marketing, an identity designed to better reflect the full range of marketing services offered. The Fuel Travel brand will continue to offer software solutions to the travel industry, including booking engine, CRM and marketing automation, as well as white label app and digital key.
The renaming became necessary as Fuel’s software customer base grew and the need for more specific and specialized offerings on the marketing services side arose. TravelBoom’s marketing services were first offered to the travel and hospitality industries in 1996 and, since their inception, have focused on their mission to develop and implement data-driven marketing solutions that drive more direct bookings and growth for their customers. The new TravelBoom offers advanced marketing services to include brand strategy, creative strategy, website design and development, search engine marketing, content marketing, paid media planning and purchasing, research, reputation management, social media, technology integration, email / CRM Marketing, database management and state-of-the-art analytics.
Fuel Travel’s popular hotel marketing podcast and travel article research will be migrated to the new TravelBoom brand, and all episodes and research will be available on the TravelBoom website at www.travelboommarketing.com. In addition, founder of Fuel Travel Scott Brandon becomes CEO of TravelBoom Marketing and former COO David day, becomes President of Fuel Travel.
“We have seen phenomenal growth in demand for both our software and our marketing services,” said Scott Brandon, CEO of TravelBoom. “In recent years it has become clear that selling software solutions and marketing services under one brand is causing some confusion among our prospects and customers, so we think now is the time to separate the companies for clarity and focus on our growth goals. ” . “
Potential and existing TravelBoom customers experience a new, modern appearance across all communication channels, anchored by a redesigned website with an improved user experience www.travelboommarketing.com.
Via TravelBoom Marketing
TravelBoom specializes in developing and implementing bespoke data-driven marketing solutions that drive direct bookings and growth for its customers. With over 25 years of digital marketing experience for travel and hotels, TravelBoom leverages advanced data science and analysis to generate insights and develop strategies that significantly improve results for our customers and reduce reliance on third party channels. TravelBoom also hosts the world’s leading hotel marketing podcast and its quarterly Traveler Sentiment Study, both of which can be found at www.travelboommarketing.com.
About fuel travel
As a leading provider of advanced software solutions to the hospitality industry, Fuel helps independent hotels, resorts, condotels and management groups maximize market share and profitability. This is achieved by providing a comprehensive suite of software solutions including: the Fuel Booking Engine, Fuel AI-based CRM and Marketing Automation, Fuel Mobile App & Digital Key and Fuel Gauge Analytics Dashboard. These solutions help real estate increase profitability through efficiency gains, higher conversion rates and cost reductions. www.fueltravel.com
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SOURCE TravelBoom Marketing