SUNRISE, Fla .– (BUSINESS WIRE) – Nov. July 2021–
SproutLoud is proud to announce a significant advancement of its ad hoc marketing analytics tool, which gives brands unparalleled flexibility and control in understanding how their marketing spend is performing at the local level through reseller partners.
“This is progress in getting the right information to the right people at the right time,” said Gary Ritkes, President of SproutLoud. “Corporate brands are no longer constrained by something that is prefabricated for them. They have the freedom to access, organize, visualize and share the data that is most relevant to them and the teams they work with. “
Brand marketers use SproutLoud to customize their own marketing analytics dashboards to measure and manage everything from partner engagements to funds, orders, and call tracking. Now SproutLoud offers additional data model support for claims and audits.
“We’re supporting a wider segment of brands that are using co-op marketing so they can get the answers they need quickly,” said Ritkes. “Now all of this information is available and can be dissected to answer your most important questions.”
Today, most Through Channel Marketing Automation (TCMA) and Distributed Marketing platforms offer poor analytics with static reports or preset dashboards, leaving branded users with corporate data teams unable to slice and dice the information at will.
Often the standard method is to get reports, combine them with other reports, and match data points to create new records. And that can be incredibly time consuming for brand marketers and their internal audit teams.
With SproutLoud, it only takes a few clicks to see how an audit is being carried out, whether KPIs are being met, to get the most relevant answers and quickly share that information with internal teams who are authorized to do so.
Ad Hoc Analytics is now available to select SproutLoud customers with enterprise license plans.
SproutLoud is a leading SaaS-based Through Channel Marketing Automation platform designed to drive brand sales through partners in local markets. SproutLoud’s advanced marketing automation technology simplifies every aspect of distributed marketing and provides comprehensive analysis of millions of touchpoints for large, category-leading brands. SproutLoud gives brands unparalleled visibility of ROI for custom tactics, campaigns, partner engagement and platform usage. With SproutLoud, brands have the advantage of being able to react quickly and in real time with data-driven decisions to changing market conditions.
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PUB: 07/02/2021 09:17 am / DISC: 07/02/2021 09:17 am
Copyright Business Wire 2021.