Stein IAS says it has repositioned itself as a B2B Original to “drive its next wave of growth”.
The Cheshire-based agency has reported its best performance yet despite the Covid-19 pandemic, and the new positioning is intended to underscore its “rich history and culture of original thinking.”
“Stein IAS can look back on a brilliant 49-year history of original thinking. In fact, we are the UK’s longest established B2B marketing agency and we have literally pioneered this category, ”stated CEO Rob Morrice.
“We were the first global B2B brand-to-demand agency when Stein and IAS merged to form the global Stein IAS. We were the first agencies to apply martech and wholesale digital marketing transformation. We were the first B2B agency to be named Agency of the Year four times in one year. And we were the first to win a Princess Royal Training Award for our commitment to the development of our employees. “
Chairman, Tom Stein added:
“The positioning of ‘B2B Originals’ is about origination and originality. We have created so many approaches, models, frameworks and technologies over the years – and we will continue to do so. We have succeeded in offering our customers an original way of thinking as the world’s most prestigious B2B agency.
“Stein IAS are B2B through and through. We are the ‘B2B Originals’ with a brilliant past, an exciting present and an even more exciting future. “