WILMINGTON, NC, January 14, 2021 / PRNewswire / – Next Glass, a global leader in software, content and experiences for the alcoholic beverage industry, today announced the addition of Tisha Hulburd as the company’s first chief marketing officer. As a seasoned marketing professional with more than two decades of experience, Hulburd will be responsible for developing strategies that optimize synergies in the Next Glass family of brands such as Untappd, BeerAdvocate, Oznr and Hop Culture. As Next Glass continued to grow, both organically and through partner acquisitions, the need for a dedicated marketing edge became apparent to drive the expansion of the company’s user base and increase brand equity. Hulburd will introduce tools to implement new data-driven and creative approaches to marketing innovation.
Prior to Next Glass, Hulburd was Vice President of Marketing for HomeServe and Utility Service Partners. While at HomeServe, Hulburd led the marketing and operations teams to provide highly effective sales support and lead generation through uniquely designed digital and content marketing, as well as social media and event management. At Utility Service Partners, Hulburd helped steer the company’s rapid growth from a sponsored startup to a hugely successful exit. Hulburd brings significant B2B2C marketing experience and understands the importance of an integrated marketing approach for both ecosystems.
“Historically, each of our brands – Untappd, BeerAdvocate, Hop Culture, and Oznr – have verbally grown from one satisfied user or customer to the next. As we continue to scale, we’ve been very fortunate to add Tisha with her experience of building high performing teams that focus on B2B2C marketing to drive our future growth at Next Glass, “he said Trace Smith, CEO of Next Glass. “Her background and skills make her uniquely suited to creating global awareness of a great collection of brands and products.”
Despite the economic and industrial hardships faced by the Covid-19 pandemic in 2020, Next Glass had an active year of growth. The company acquired three companies in the beverage alcohol industry, each offering unique ways to connect beer fans with the beers and breweries they love. BeerAdvocate, Oznr and Hop Culture. At the beginning of 2020, Next Glass added more to its management team Kevin Burke as Executive Vice President of Operations, Alison Hawkins as CFO, Chris Herron as Chief Technology Officer and Tom Maneschijn as Vice President of European Operations. Through these acquisitions and the new leadership structure, Next Glass aims to scale further in 2021 to support bars, restaurants and breweries.
“Next Glass is an adventurous organization that is taking bold steps through acquisitions and internal growth to become the most influential company in the alcohol for beverages industry. As an adventurer at heart, the decision to take on this role was a given,” he said Tisha Hulburd, Chief Marketing Officer at Next Glass. “I look forward to connecting art and science for real value and growth by innovating both the user and business experiences across the brand house.”
This year, Next Glass looks forward to developing and delivering solutions that will help restaurants, bars and breweries recover from the difficulties of 2020 and work more efficiently with technology. For more information on the Next Glass family of brands, visit:
About the next glass
Founded in 2013, Next Glass develops software and creates experiences that connect enthusiasts, retailers and manufacturers in the beverage alcohol industry. The award-winning Untappd mobile application and BeerAdvocate website are used by millions of beer lovers around the world. The Untappd for Business menu publishing software tool enables venues to optimize the publishing and promotion of their beer, wine, cocktail and menu menus. The company recently launched its Live! Split in late 2019 to produce world-class festivals and events for the Untappd and BeerAdvocate communities. The company is headquartered in Charlotte, NC with offices in Wilmington, NC and Durham, NC. For more information, please visit:
N6A for Untappd
SOURCE Next glass