In the United States, new business applications have increased over the past decade, resulting in fierce competition in the business world. Without marketing expertise, it has become almost impossible to stand out from the crowd.
With results-oriented advertising campaigns, Source Brand Solutions offers the urgently needed lead in a highly competitive market and puts its customers in the foreground of consumers.
Pam Georgiana, vice president of engagement at Lutheran Social Services in central Ohio, learned that a competitor was opening a new assisted living facility in Ashland. She knew there was an urgent need to remind locals of the Lutheran Village’s longstanding reputation as a senior senior in Ashland.
Ashland employees advised Georgiana to contact Source Brand Solutions to develop a proactive marketing strategy.
In 2020, the COVID-19 pandemic hit the senior community particularly hard. Source Brand Solutions helped Lutheran Village showcase their values despite the challenging times.
“The Lutheran Village and The Good Shepherd staff kept saying, ‘People go to Richland Source and Ashland Source for their news. They’re no longer getting it from the Times Gazette, so we should really take a look, ”Georgiana said.
During her first meeting with Source Brand Solutions, Georgiana was reassured that she had brought her concern to the right place.
The Source Brand Solutions team took the lead and developed a content marketing campaign to promote the story of the Ashland Lutheran village as a leader in the Ashland senior community.
“We were thrilled to be able to work on a digital strategy with Lutheran Village. The team chose to work with us during a pandemic when their organization was particularly hard hit and we appreciate their trust in us, ”said Sales Director Angie Cirone.
As always, Source Brand Solutions made a point of meeting the specific and unique needs of the client and highlighting the values of their company.
For the Lutheran village – a Faith-based, homely, non-institutional senior citizen residence – this meant prioritizing messages that showed integrity and care for residents and their families. This also meant an increase in the overall duration of the campaign, as elderly care is not a decision that can be made overnight.
“I was personally inspired by her work beyond the customer / business relationship when my grandmother had a similar assisted living experience,” said Leah Gesouras, Account Executive. “I was determined and inspired to incorporate their passion and commitment and bring them to life in the services we provided to them.”
“I believe we achieved that goal, especially through the story minute video and sponsored content articles that highlight their clients / families’ success stories. “
The Lutheran village of Ashland values integrity and care for its residents, and Source Brand Solutions made sure these principles were reflected in all messages it created for this customer.
Source Brand Solutions worked closely with Lutheran Village over the following months to deliver a variety of results-oriented marketing results. Each piece of marketing consistently emphasized the customer’s integrity and care for residents and their families.
With two sponsored content articles in the Ashland source, Facebook advertising, a lead generation PDF with helpful information for prospective residents of assisted living, an email sequence, and ongoing digital display ads, Lutheran Village’s long-standing reputation was given light new knowledge successfully restored competition.
Georgiana is thrilled with the results and reach of their marketing campaign, including reaching more than half of all Facebook users in the target geographic area within the first month of publication the first sponsored content article.
By distance the second article A few months later, readers were once again reminded of the integrity of the Lutheran Village and reached a wider audience. Months later, the articles continue to do fine with clicks and page views.
“Our experience with Source Brand Solutions has been very positive. I was really happy that Leah was really, really supportive and patient for us, speaking to us through every step. It is something that we will definitely do more of in the future, not just for the Lutheran village but for some of our other senior housing facilities as well, “Georgiana said.
“We will definitely work with Source Brand Solutions again.”
Contact Source Brand Solutions here for information on bespoke marketing and promotional solutions for your business.
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