The b2b marketing agency Green Hat is taking advantage of the increasing demand for B2B marketing services and has hired two executives to strengthen its management shares.
Jakob Naumann has been appointed head of the Digital Experiences team. Naumann is a multi-channel digital native with many years of experience in startups as well as B2B and B2C digital travel. He led the development of the digital / martech platforms for JB Hi-Fi and at Harvey Norman 2nds World as chief digital officer.
Before joining Green Hat, he was Global Digital Marketing Director for the B2B marketing operations platform provider IntelligenceBank. He also founded two startups in the SaaS platform to digitally support SMEs and logistics companies.
Mabel Estrella joined as Principal B2B Advisor to lead strategy with some of Green Hat’s key new clients. Estrella has twenty years of marketing experience – most recently as Chief Digital and Marketing Officer at AMES Australia, where she led the digital transformation, and previously as Head of Digital for the law firm Maurice Blackman.
At Maurice Blackburn, she led the team for “SMIDSY (Sorry Mate, I Didn’t See You)”, a social media advertising campaign for motorcyclists that was shortlisted as a finalist in the Mumbrella CommsCom Prize for the most innovative use of social media .
She also received recognition as a 2012 Webby Nominee.
To expand her B2B experience in her new role at Green Hat, Blackburn said, “Green Hat has a remarkable track record in the B2B space and I wanted to work in an agency that would push the boundaries of innovation like working in accounting based marketing (ABM). “
Andrew Haussegger, CEO of Green Hat, explains: “B2B marketing presents B2C with a different challenge. You can’t just apply a consumer marketing approach to a B2B problem. We are happy to win Mabel and Jakob as two leading companies that receive B2B – and are already moving the needle for our customers! “
Green Hat will continue its recruiting offensive from 2020 and is currently on the market to strengthen its account service, digital experience and marketing automation teams.
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