Sayville, NY – The Sustainable Green Printing Partnership (SGP), the leading agency for sustainable printing certification, announced today that it will offer a three-part training series entitled “Sustainable and Profitable Print Marketing: Waste Less, Sell More Through Marketing.” smarter. “The workshop will be given by David Murphy, Founder and CEO of Nvent Marketing.
“Print buyers increasingly expect their print providers to be sustainable,” commented Murphy. “Print providers should understand this and learn how to position and nurture their sustainability commitment as a differentiator in a competitive marketplace. This is not a one-off task, but an ongoing best practice that an incremental deal can achieve from discerning buyers.”
“SGP is offering this digital marketing workshop to help certified printers and community members apply digital innovations to better market their sustainability benefit,” said Jonathan Graham, SGP chairman and representative of TE Connectivity. “Thanks to Nvent Marketing, an SGP Gold Patron, we are offering this low-cost program that allows members of the SGP community to develop effective digital marketing programs that reflect their market leadership. “
The three 90-minute sessions will be held on March 17, 24, and 31 at 1:00 p.m. ET. You will cover market strategy, brand positioning, and demand generation for return on investment (ROI). The cost to attend is $ 199 for SGP community members, including SGP printers, SGP applicants, SGP sponsors, SGP resource partners, and SGP brand leaders. and $ 299 for non-SGP community members. All sessions are recorded and links are made available to paid attendees. Late registrants will receive the links to the missed events.
Register for the three-part workshop
Printers interested in reducing waste, reducing energy consumption, switching to sustainable materials, and attracting new business from organizations in need of sustainable printing practices should visit www.sgppartnership.org/certification to learn more about SGP certification to experience.
About Nvent Marketing: Nvent Marketing helps printing companies achieve success with their customers through marketing. Our digital marketing strategies and programs are designed to help printing companies be as successful as they dream of being. We create and manage inbound and outbound marketing programs through search engine optimization (SEO), content marketing and social media management (SMM), PPC search and display advertising, direct marketing and automated remarketing, website, graphics and creative services, Multimedia customer communication and end-to-end campaign management as well as brand strategy and business consulting. www.nventmarketing.com
About SGP: The Sustainable Green Printing Partnership (SGP) is the only certification organization that promotes sustainability in all printing processes in the USA and Canada. SGP promotes a sustainable print supply chain through best practices, innovation, information sharing and validation. The SGP program encompasses the three pillars of sustainability – people, planet and profit. SGP partners include 3M, Tesa Tape North America, FLEXcon, Cooley / Group, Laird Plastics, Piedmont Plastics, New Leaf Paper, Sun Chemical, REI, ANN Inc., BrandKey Graphics, snowball printing marketing, large printing organizations, academic institutions and other leading companies. www.sgppartnership.org