Capano highlights the benefits of virtual and hybrid experiences with the belief that online events will be the new normal for the future.
… virtual is different. It’s much more of teamwork, like finding your agency partner, finding your creative team, finding your tech team, bringing them all in very early … “
– John Capano, SVP at Impact XM
SAN DIEGO, CALIFORNIA, UNITED STATES, Feb.2, 2021 /EINPresswire.com/ – John Capano, Senior Vice President at Impact XM, an experimental marketing agency, shares his bridging strategy for events in 2021 in the latest installment of the EventBuzz podcast . The podcast host, Savannah McIntosh, Marketing Director for Purplepass, interviewed Capano. The two talked about the new world of events and strategies to relate past events to the current state of the industry.
Capano highlighted the benefits of virtual and hybrid experiences, believing that online events will be the new normal for the future. “What makes a great hybrid event is to find some kind of core idea of the multi-screen experience. And it just happens that we’ve talked about multi-screen in our business, namely the television, the phone and the computer. Well, add to the life! This is almost the fourth screen now … it’s really like creating an event that is active in all of these areas and really uses the technology … “says Capano. According to Impact XM’s SVP, the company firmly believes that hybrid will be the model for events starting in 2021, giving guests the option to show up on site or stay at home.
The episode also includes tips for professionals using the online space and looking for ways to increase event engagement. Marketing expert Capano shares his insider tips for planners who want to captivate their online audience. “… there are all kinds of ways beyond content to get people involved and a big part of that is the environment your event is in. So you really need to know your audience and what the purpose of your meeting is and what you want to achieve, and design the technology to fit it. ”
The couple ended the conversation on hub and spoke events, fusing small virtual and personal events with a core event. Plus goodbye tips for listeners and event professionals looking for B2B marketing proposals.
You can listen to the entire conversation here, or search for the EventBuzz podcast on your favorite streaming service. The podcast was created by Purplepass, an all-in-one event management software, and helps connect event planners online with insightful conversations and tips from various people in the event space.
For more information about Purplepass, please visit https://www.purplepass.com/learn/ or call 1-800-316-8559
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February 02, 2021 at 6:34 PM GMT
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