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Tag: accountability

Microsoft India CMO: the way forward for advertising and marketing is extra accountability, much less self-importance

Posted on January 22, 2021January 22, 2021 by Alice

Despite having been with Microsoft for many years, Hitu Chawla took over the role of Chief Marketing Officer for Microsoft India in 2020 amid the pandemic. The New Age CMO – or CMTO as they call it – has to do a lot of things differently: from learning and reinventing virtual events to overcoming vanity…

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