Business marketing has arguably advanced faster than its consumer counterpart. Many of the traditional conferences, trade shows and business lunches have given way to new innovations and creative solutions supported by technology. In this series, Alison Biggan, President of Corporate Marketing at SAP, talks to The Drum about the consumerization of corporate marketing, what inspires…
Tag: Alison
SAP’s Alison Biggan’s recommendation for B2B entrepreneurs: ‘Take dangers and embrace test-and-learn’
Business marketing has arguably advanced faster than its consumer counterpart. Many of the traditional conferences, trade shows and business lunches have given way to new innovations and creative solutions supported by technology. In this series, Alison Biggan, President of Corporate Marketing at SAP, talks to The Drum about the consumerization of corporate marketing, what inspires…