Report Scope: This report has segmented the market based on deployment type, organization size, application, end-use industry, and geography. The report provides an overview of the global marketing analysis and market trend analysis market. New York, July 20, 2021 (GLOBE NEWSWIRE) – Reportlinker.com Announces Release of Marketing Analytics Report – https://www.reportlinker.com/p06105514/?utm_source=GNW Using 2020 as the…
Tag: Analytics
SproutLoud Analytics Offers Manufacturers Unprecedented Flexibility in Nationwide-to-Native Advertising and marketing Administration | Nationwide Enterprise
SUNRISE, Fla .– (BUSINESS WIRE) – Nov. July 2021– SproutLoud is proud to announce a significant advancement of its ad hoc marketing analytics tool, which gives brands unparalleled flexibility and control in understanding how their marketing spend is performing at the local level through reseller partners. “This is progress in getting the right information to…
Maximize ROI With These 5 Advertising Analytics Ideas
John Wannamaker famously claimed that he wasted 50% of his advertising budget, but didn’t know which 50% was wasted. Well, that may be true of traditional advertising, with few metrics to monitor performance, but it certainly doesn’t apply to digital marketing. Armed with better metrics to monitor your performance, you can maximize your return on…
Why B2Bs Want Closed-Loop Analytics
In 2020, B2B digital marketing spending exceeded $ 8 billion and averaged 11.3% of the company’s budget. While these numbers are expected to rise in 2021, only one in five B2B brands are successfully tracking the ROI of their paid media campaigns. Marketing attribution has always been a challenge for companies with multiple touchpoints in…
Advertising Analytics Platform Proclaims Two New C-Degree Roles to Speed up Technique and Buyer-Centricity
Adverity, the fast growing marketing analytics platform, has announced the expansion of its executive team to meet the growing demand and rapid growth of the company. The change provides that Harriet Durnford-Smith will be appointed as Chief Marketing Officer (CMO) alongside Christina Schlesinger as Chief Customer Officer (CCO). Harriet Durnford-Smith The announcement is viewed as…
The B2B Entrepreneurs’ Predictive Analytics Vault: Key Drivers & Enterprise Significance for 2021 & Past
Predicting future activity is important for B2B marketers as it will help them plan the coming crisis or better adapt to dynamic B2B conditions. Accurately forecasting factors such as operations, budget, supply, or product demand is critical to a company’s success. A marketer’s ability to predict the ultimate cost of a policy will determine how…
The best way to Observe Authorized Advertising and marketing Marketing campaign Measurement and Analytics
Previously, we covered module seven of the Good2bSocial digital marketing certification, email marketing for law firms. This week we’re delving into the final module of the course, law firm readership analysis. Good2bSocial’s Digital Marketing Certification provides legal marketers with a framework for understanding digital technologies in the context of marketing and business development for law…
B2B Entrepreneurs, Why Aren’t You Leveraging LinkedIn Analytics?
LinkedIn Analytics offers many possibilities. You know? B2B marketing has a new fuel for running its machine, LinkedIn Analytics. LinkedIn is a professional social media platform on which companies and individuals can network and connect. The company has more than 30 million companies and a targeted environment that is ideal for B2B marketers. To unlock…
The LinkedIn Analytics That Matter for B2B Advertising
LinkedIn is known worldwide as a professional social media platform on which individuals and companies can network and connect. It’s the perfect B2B marketing platform that is more into business than cat videos or politics. LinkedIn’s impressive user list of over 30 million companies is a targeted environment for savvy marketers. To get the most…
MeritDirect Rebrands to MeritB2B, Providing Complete Information, Digital and Analytics Options with a Singular Focus in B2B
Step onto Wall Street with StreetInsider Premium. Request your 1-week free trial here. RYE BROOK, NY, March 3, 2021 (GLOBE NEWSWIRE) – MeritDirect, the leading provider of B2B data and performance marketing solutions, announced today that it has been renamed MeritB2B. The new name offers the company the platform for specialized analysis, advanced technologies, bespoke…