Forms for lead generation and advertising email registrations are an exchange of values between B2B marketers and their target groups. In exchange for research and other content, B2B brands hope to … Improve how form completers think of their brand and hopefully encourage them to convert Identify the form fillers and the companies they represent,…
Tag: Apples
Poshmark warns of promoting hit from Apple’s advert monitoring adjustments
A screen shows the company logo of Poshmark Inc. during the company’s initial public offering on the Nasdaq Market Site in Times Square in New York City, the United States, Jan. 14, 2021. REUTERS / Brendan McDermid Aug 10 (Reuters) – Second-hand retailer Poshmark Inc (POSH.O) on Tuesday forecast third-quarter sales well below estimates, warning…
Apple’s e mail privateness crackdowns won’t destroy e mail advertising
Needless to say, the news was shocking when Apple announced the upcoming changes to mail privacy for iOS 15 at this month’s World Developers Conference. The big change? Marketers won’t be able to track reliable metrics like open rates for customers who choose not to share their personal information once this update occurs. Since the…