B2B marketers have to be much faster, more agile and more responsive, adopt the new normal and move forward, writes Roy. B2B marketers are constantly looking for new, improved strategies and channels to attract and retain customers. Thanks to technological advances, innovating the way we work is easier than ever. However, while marketers get excited…
Tag: Areas
The Way forward for B2B Advertising: Four Areas to Focus On
As 2020 went on, B2B marketers had to adapt: shift their goals, experiment with new tactics, manage expectations, and adjust messaging to accommodate the fragile state of the world. Many turned to humanizing tones, improved virtual events and webinars, better thinking in social media and of course increased digitization. Where do we go from here?…
Advertising and marketing ROI in 2021: Three Areas to Prioritize
Like everyone else, B2B marketers experienced a very different 2020 than originally planned. When the global pandemic hit, budgets were often cut and strategies thrown out the window, forcing marketers to rethink their approach and prepare for impact. Many marketers expect a fresh start by 2021. However, Forrester predicts the companies will cut their marketing…