As Singapore celebrates independence, locally based telecommunications company Singtel celebrates it every year with a large storytelling ad. Singtel is back this year with a story inspired by the Olympics, and as Lian Pek, Vice President of Group Strategic Communications and Brand at Singtel, tells The Drum, it’s part of a strategy to connect with…
Tag: Authentic
Genuine Inventory Photographs and Video May be Precisely What Your Advertising and marketing Wants
June4, 2021 Read for 4 minutes Disclosure: Our goal is to offer products and services that we believe will be interesting and useful to you. When you buy them, the entrepreneur can receive a small portion of the income from the sale from our trading partners. Smart marketing design is about more than just Flash…
How Camila Coelho Retains Content material ‘Genuine’ – WWD
While brands align their social media strategies with authenticity, the influencer and brand founder Camila Coelho has implemented the friendly content marketing approach. At Beauty Inc’s Digital Forum, Coelho discussed her checklist for creating resonant videos and images. One of the litmus tests for quality content is an educational component. “If content teaches me something,…
12 Methods to Make Your Buyer-Dealing with Content material Extra Participating and Genuine
Creating high quality customer-centric content is an integral part of a company’s efforts to establish itself as an expert in its niche, gain consumer trust and ultimately increase conversion, sales and growth opportunities. To achieve these results, companies need to ensure that their customer-facing content is authentic, consistent, and engaging. Below are 12 expert recommended…