The transformation of the B2B marketplace has accelerated rapidly in the last year and, according to a recent study by Merkle B2B, millennials have become important decision-makers in B2B purchase decisions. The Drum recently hosted two B2B4Breakfast panel sessions in collaboration with Merkle B2B, which highlighted the importance of millennials in modern B2B conversations. In…
Tag: B2B4Breakfast
B2B4Breakfast recap: the rising affect of millennials in B2B buying choices
While Generation X and baby boomers still prefer to refer to millennials as “young people”, many of those born between 1981 and 1996 are now seasoned professionals and hold positions of power and influence in their organizations. The Drum recently hosted two B2B4Breakfast panel sessions in collaboration with Merkle B2B, which highlighted the importance of…
The B2B4Breakfast classes: The rise of the millennial B2B determination maker and attain them
The world of marketing is changing unprecedented, leaving no sector untouched. The B2B area in particular has been changed by the rapid digital transformation and, above all, by the significant increase in millennial professionals who now have purchasing power in their organizations. The widely misunderstood millennial demographics is fast becoming the number one audience for…