Back to school is one of the most important times of the year for many retailers. And since some students * actually * wanted to go back to school this year, companies saw an opportunity to make capital. Teenage dream: Clothing brand Francesca, for example, used every digital tool it had to reach customers –…
Tag: BackToSchool
Again-To-Faculty Advertising and marketing For 2021 Prioritizes Knowledge Assortment & Buyer Acquisition
Backpack, lunch box, pencil case, new sneakers, computer – and much more. Back to school shopping is here, and brands and retailers are making the experience easier than ever. With customer acquisition strategies that include contests, wishlists, and discounts, back-to-school marketing campaigns drive consumers to register and sign in across channels, enabling data collection and…