Formula 1 (F1) and B2B marketing don’t seem to have much in common. But inspiration and useful lessons can come from some unexpected places. When you think of marketing and F1, a few things might come to mind. Timing is sponsored by major watch brands like Tag Heuer and Rolex. Cars with Marlboro or Lucky…
Tag: bbp
Why B2B storytelling issues and how one can do it properly | bbp | Open Mic
People love stories. From ancient times to modern times, they have been used to stimulate the imagination of readers. It’s no different with brand storytelling. Businesses use narratives to share company values in ways that appeal to customers on a more emotional level. Brand storytelling is an essential part of any good B2C content marketing…
Why artistic promoting has no place in B2B | bbp | Open Mic
I think I spelled this wrong, it should read, ‘Why is B2B advertising devoid of creativity?’ Or maybe even: “Why is all of B2B marketing so rational?” Let’s prove the point. Name your favorite B2C ad of all time: The Guinness surf guys Nike’s “Just Do it” (technically a creative platform, but OK) Budweisers ‘Whassup’…
Has covid really helped B2B advertising and marketing? | bbp | Open Mic
No in the short term, yes in the medium term, definitely in the long term. Let’s start with the prospect of marketers. All had cut their budgets in 2020. IPA’s Bellwether reported a record drop in marketing budgets due to coronavirus However, in a Linkedin survey of 1,200 marketers, they found that 3 out of…