Diving letter: TikTok revealed a slate of six new sound partners for its marketing partner program as the video sharing app expands the initiative to include a greater focus on audio. Each of the companies joining the list fall into one of two categories: Custom Sound, where they help advertisers create their own tracks for…
Tag: Emphasize
Emphasize Protected Innovation When Advertising to Millennial B2B Patrons
Numerous research studies have shown that millennials now play a central role in B2B buying decisions. Many marketing industry experts claim that millennial buyers have distinctive traits that require a different approach to marketing and sales. But many claims about the characteristics of millennials are oversimplifications of reality. In a 2017 report, global research firm…