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Tag: Emphasize

TikTok provides roster of Sound Companions to emphasise audio’s function in advertising success

Posted on October 8, 2021October 8, 2021 by Alice

Diving letter: TikTok revealed a slate of six new sound partners for its marketing partner program as the video sharing app expands the initiative to include a greater focus on audio. Each of the companies joining the list fall into one of two categories: Custom Sound, where they help advertisers create their own tracks for…

Emphasize Protected Innovation When Advertising to Millennial B2B Patrons

Posted on March 19, 2021 by Alice

Numerous research studies have shown that millennials now play a central role in B2B buying decisions. Many marketing industry experts claim that millennial buyers have distinctive traits that require a different approach to marketing and sales. But many claims about the characteristics of millennials are oversimplifications of reality. In a 2017 report, global research firm…

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