What has changed: Our July 2021 update includes two notable revisions to our August 2020 estimates that also highlight the dramatic move to digital displays. Last year, we forecast the US B2B digital ad spend growth rate of 22.6% in 2020. However, given the resilience of the overall digital ad market through the second half…
Tag: grows
B2B ecommerce grows after a tough journey in 2020
The memo that sums up B2B ecommerce growth is here. The key to success: In the future, more business customers will shop less by phone, fax and manual transactions and more online. “If you had any doubts about the validity and speed of your customers adopting online solutions, 2020 was the answer,” said Dave Gravely,…
How influencer advertising and marketing will evolve as Gen Z’s sway grows
Social influencers are expected to be more prominent in ad campaigns in 2021 as marketers keep an eye on younger consumers who spend more time online. This engagement will help support several key trends this year, including the evolution of social media developers into long-term brand ambassadors and the growing role of customers acting as…