Many B2B marketers participate in both hybrid and in-person events to appeal to their target audience. Now, new research shows they are using this tactic to drive customer loyalty more than ever. On24 recently published The Future of Events Report, and statistics show that the top goal for events among B2B marketers is customer loyalty…
Tag: Marketers
SAP’s Alison Biggan’s recommendation for B2B entrepreneurs: ‘Use the info to drive your choices’
Business marketing has arguably advanced faster than its consumer counterpart. Many of the traditional conferences, trade shows and business lunches have given way to new innovations and creative solutions supported by technology. In this series, Alison Biggan, President of Corporate Marketing at SAP, talks to The Drum about the consumerization of corporate marketing, what inspires…
6sense Acquires Fortella, the Solely AI-Pushed Resolution for B2B Entrepreneurs
6sense, the market-leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-powered pipeline intelligence with the 6sense platform and adds essential pipeline planning, forecasting and measurement capabilities to enable B2B marketing directors to meet their pipeline and revenue goals with greater predictability. Marketing technology news: Mojo Media Labs makes it…
SAP’s Alison Biggan’s recommendation for B2B entrepreneurs: ‘Take dangers and embrace test-and-learn’
Business marketing has arguably advanced faster than its consumer counterpart. Many of the traditional conferences, trade shows and business lunches have given way to new innovations and creative solutions supported by technology. In this series, Alison Biggan, President of Corporate Marketing at SAP, talks to The Drum about the consumerization of corporate marketing, what inspires…
B2B Entrepreneurs Now Turning to Information to Measure Their Success
As B2B marketers look to the rest of the year, they become increasingly aware of the need to leverage the data and analytics at their disposal. MeritB2B recently released its “Q2 2021 Marketing Trends Report,” and statistics show that the majority of B2B marketers (50%) believe campaign attribution is the single most important metric to…
6sense acquires Fortella, the one AI-driven answer for B2B entrepreneurs to plan, measure and forecast pipeline
A major milestone is accelerating the RevTech revolution by changing the way B2B companies go to market and achieve predictable revenue growth. SAN FRANCISCO, August 31, 2021 / CNW / – 6sense, the market-leading account engagement platform, today announced the acquisition of Fortella. The move combines Fortella’s AI-powered pipeline intelligence with the 6sense platform and…
6sense acquires Fortella, the one AI-driven resolution for B2B entrepreneurs to plan, measure and forecast pipeline
6sense, the market-leading account engagement platform, today announced the acquisition of Fortella. Tweet that The addition of Fortella positions 6sense to build on its already robust suite of account engagement tools to deliver the smartest, most comprehensive RevTech offering. 6sense customers now have an integrated solution to plan goals, identify needs, prioritize effort, involve accounts…
Multichannel Engagement for Fashionable B2B Entrepreneurs | Sponsored Content material | Tech-Speak Webinar | August 31
Armed with new attitudes and emerging technologies, B2B marketers are now hot on the heels of their business-to-consumer (B2C) counterparts. eMarketer is pleased to host a tech talk webinar with Justin Keller, Terminus vice president, marketing. He will report on how B2B marketers are modeling the B2C playbook for multichannel engagement. Live date: August 31,…
B2B Entrepreneurs Ought to Borrow These Three B2C Approaches
Buying behavior and consumer expectations shape B2B sales, but B2B marketers are not keeping up. As consumers, B2B customers encounter sophisticated marketing techniques in their daily shopping experience and expect a similar level of personalization and immediacy in their B2B relationships. If you are a B2B marketer who relies on traditional approaches to demand generation,…
ActionIQ and Knowledge Axle Companion to Enhance Identification Decision and Identification Enrichment for B2B Entrepreneurs
Taking advantage of Data Axle’s business intelligence, ActionIQ now offers a full B2B customer experience hub that unites all customer teams across the enterprise into a single, easy-to-use business interface for better ID resolution and profile enrichment. Fremont, California: ActionIQ, the leading enterprise customer data platform (CDP) and Data Axle, the leading provider of data,…