Image for illustration purposesSocial Panga has taken over the digital mandate for the Fujifilm India brand. The agency will strengthen the corporate philosophy and industry presence of Fujifilm India. Social Panga was selected for this role in an inter-agency process. The aim of the mandate is to convey the core ideology of Fujifilm India in…
Tag: News
Digital Advertising and marketing Could Be King however Friction Scoring Guidelines | Information
CANOGA PARK, California., October 5, 2021 / PRNewswire-PRWeb / – Marketing has seen big changes in the past few years. Although COVID-19 was a major cause, the rapid rise of social media and digital marketing has largely replaced “traditional” marketing efforts. With the advent of digitization, data has taken on a completely new meaning. While…
Report, Advertising and marketing & Promoting Information, ET BrandEquity
Matching information displays with the message of an article results in a very strong detailed memory response and resulted in 36 percent of people improving detailed memory compared to when there was no match. This can be especially relevant for campaigns that focus on a clear call to action for brands to respond to by…
Sideways luggage digital mandate for SleepX, Advertising & Promoting Information, ET BrandEquity
Sideways Consulting has won the digital mandate for SleepX, an e-commerce brand from Sheela Foam (maker of the flagship brand Sleepwell). The agency will help the brand to express itself creatively across various digital touchpoints and to incorporate it into the product portfolio. Sumit Sehgal, Business Head (E-Commerce), Sheelafoam, said, “As SleepX launches its new…
Amul, Parle halt direct provide to B2B startup Udaan, Advertising & Promoting Information, ET BrandEquity
Some of the largest Indian manufacturers of Fast Moving Consumer Goods (FMCG) such as Amul and Parle Products do not supply shares directly to the Bengaluru-based startup. According to a report by ET, RS Sodhi, managing director of the country’s largest dairy manufacturer, Amul, has confirmed the development. Executives at two large FMCG companies, who…
How 70-up ‘grandfluencers’ are debunking ageing myths on social media, Advertising and marketing & Promoting Information, ET BrandEquity
Joan MacDonald’s health was in tatters at the age of 71. She was overweight and was taking numerous medications that caused high cholesterol, rising blood pressure, and kidney problems. Her daughter, a fitness instructor, warned that if she didn’t turn things around, she would become an invalid. She did, went to the gym for the…
Salesforce, Advertising & Promoting Information, ET BrandEquity
Salesforce has released its State of Marketing report based on a survey of over 8,200 marketing executives worldwide. The report focuses on understanding the changes in marketing strategies, priorities, challenges and how the digital transformation of marketing will evolve in the future with the recent economic and social changes. Marketers are increasingly focused on a…
B2B Worldwide appoints Percival London MD | Information
United Kingdom – Dentsu International-owned business-to-business research firm B2B International has promoted Tom Percival to Managing Director in London. Percival, previously Research Director, will be responsible for growth in the UK market, alongside the executive team and leading the research team in London. Percival joined the company four years ago and previously worked as a…
Viacom18 appoints Aniket Joshi as enterprise head for Colours Marathi, Advertising & Promoting Information, ET BrandEquity
Viacom18 appoints Aniket Joshi as Managing Director of Colors MarathiViacom18 announced the appointment of Aniket Joshi as Business Head of Colors Marathi. He will be responsible for managing the broadcaster’s overall business strategy and operations and reporting to Ravish Kumar, Head – Regional Entertainment (Kannada and Marathi Clusters), Viacom18. Joshi brings over 17 years of…
Specialists Share Three Causes to Put money into eCommerce search engine marketing [DesignRush QuickSights] | Information
NEW YORK, August 30, 2021 / PRNewswire-PRWeb / – As e-commerce becomes more competitive, companies are increasingly turning to the available SEO tools to their advantage. With 68% of B2B marketers agreeing that SEO and organic traffic increase lead generation more than other marketing methods, experts share the reasons for investing resources in updating. DesignRush,…