To work from home AdobeStock_333504012 Hybrid, remote or personal – no matter what the future of work looks like, one thing is certain: Reaching the right person remotely will be even more difficult in the coming months. Prosper – work from home Prosper Insights & Analytics According to the August 2021 consumer survey by Prosper…
Tag: Pandemic
Report: Streaming not slowing from pandemic rush – Content material Advertising
This increase in streaming time isn’t the only bright spot on the report showing an overall improvement in streaming ads. According to the data, less than 20% of the ads during the reporting period were “missed opportunities” that were either not filled out or not played. The researchers found an overall 4% increase in ad…
The Large Areas of Focus for B2B Entrepreneurs in Put up Pandemic World Prasenjit Roy
B2B marketers have to be much faster, more agile and more responsive, adopt the new normal and move forward, writes Roy. B2B marketers are constantly looking for new, improved strategies and channels to attract and retain customers. Thanks to technological advances, innovating the way we work is easier than ever. However, while marketers get excited…
How Apollo 24|7 reinvented its content material advertising and marketing technique in the course of the pandemic
Health app Apollo 24 | 7 is a platform for every Indian to have access to quality health care anywhere, anytime. Within a year of its launch, the application managed to attract over 7 million registered users with over a million active users per week. Today Apollo 24 | 7 is a leader in healthcare…
How this Pune-based B2B textile firm went from manufacturing company uniforms to PPEs in the course of the pandemic
The global manufacturing ecosystem was badly damaged by the COVID-29 pandemic. With complete disruption to supply chains, planned and sudden lockdowns, other constraints, and staffing issues, it was impossible for manufacturers to keep operations going. Over the past year and a half, many Indian brands have moved on to other businesses and persisted during one…
How Has Content material Advertising and marketing Modified Through the Pandemic?
2020 was a challenge for many companies. Companies that converted faster than the competition survived the isolation and stimulated income growth. The rapid adaptation to the new conditions has also accelerated the growth of e-commerce as many consumers have switched from real to virtual shopping. To solve this problem, companies started a digitization process: small…
New Ironpaper survey finds 44% of B2B leaders struggled to attach with consumers throughout the pandemic
NEW YORK–(BUSINESS WIRE) – The B2B growth agency Ironpaper has published the results of its survey “The digital buyer’s journey is a B2B challenge – and an opportunity”. This survey examines the changes in marketing and sales tactics that have resulted from the dramatic changes in the market over the past year. Ironpaper surveyed 180…
Account-based advertising propelled ahead by the pandemic
We hear a lot about how dramatically the pandemic has affected consumer buying behavior, but the business-to-business side of buying is less discussed. However, that does not mean that the pace of developments is slower. While researching the brand new updated MarTech Intelligence Report on Account-Based Marketing (ABM) Solutions that was just released, we learned…
Grant Thornton delivered a masterclass in B2B model advertising and marketing through the pandemic
Grant Thornton won the B2B Brand Team of the Year category at the Drum Awards for Marketing 2021. Here the team explains the strategic approach it took to support its customers and leverage talent and education to thrive despite the pandemic be. The challenge Grant Thornton LLP is the US member firm of Grant Thornton…
How a artistic marketer rebranded a 200-year-old B2B retailer throughout a pandemic
The future 50-year-old Sophie Hill is Marketing Director at the B2B hardware specialist Rothley. She shares how she helped refresh and rejuvenate the 195 year old brand during its most difficult time. The hardware specialty brand Rothley has been in the trade for 195 years. After the company nearly went out of business at the…