While the development of B2B streaming services has been a natural advancement in the industry, there is no doubt that the Covid-19 pandemic and subsequent global lockdowns have accelerated the development of the trend. According to a Salesforce study, 88% of customers expected companies to accelerate digital initiatives after the pandemic, and 62% said they…
Tag: streaming
Report: Streaming not slowing from pandemic rush – Content material Advertising
This increase in streaming time isn’t the only bright spot on the report showing an overall improvement in streaming ads. According to the data, less than 20% of the ads during the reporting period were “missed opportunities” that were either not filled out or not played. The researchers found an overall 4% increase in ad…
Salesforce+ and chill! Turning on B2B streaming providers at Salesforce, Demandbase and Terminus
Salesforce, Demandbase and Terminus have each announced new streaming services for business users. And although they announced on the same day and the rationale for the services is similar, everyone has taken a different approach to launch. Here is my analysis. Salesforce + Of course, Salesforce never does things by halves, so it is not…
Demandbase jumps out forward in B2B streaming race
Last week, B2B ABM software company Demandbase launched a hub for its streaming video content called DBTV. It’s part of a new trend where a number of providers are expanding their video offerings, and in some cases approaching the production value and authority that viewers would expect from a dedicated TV publisher. Content departments have…
Asserting Salesforce+, a New Streaming Service for Stay Experiences and Unique Content material Sequence
SAN FRANCISCO, August 10, 2021 / PRNewswire / – Salesforce (NYSE: CRM), the global leader in CRM, today announced Salesforce +, a brand new streaming service with compelling live and on-demand content for every role, industry, and industry in one place. Salesforce + includes live experiences, original series, podcasts, and other programs. With engaging stories,…
Research finds streaming nonetheless on the uptick – Content material Advertising and marketing
From attached TVs to standalone streaming devices like Apple TV and Roku, consumers continue to use streaming for entertainment and news. According to Conviva’s Q1 2021 State of Streaming Report, televisions continue to hold 73% of streaming devices. Roku captures about 30% of streaming time from connected TVs. “The number of streaming viewers is growing…