Ryan Narod heads marketing at Mutiny, a no-code AI platform that helps marketers convert their top-of-funnel demand into revenue without engineers. Your target customers can discover your website through ads, search, word of mouth, or offline channels like direct mail or events, but when they arrive, 99% of them usually scan your home page and…
Tag: TechCrunch
Olsam raises $165M to purchase up and scale client and B2B Amazon Market sellers – TechCrunch
Following Heroes, who today announced a $ 200 million raise to double their third-party buying and scaling on Amazon Marketplace, another London startup aiming to do the same is announcing some significant funding of its own. Olsam, a roll-up game that is buying up both consumer and B2B merchants who sell through Amazon’s FBA fulfillment…
Making a splash within the advertising world – TechCrunch
“There are three common mistakes most SaaS marketers make over and over again when it comes to clarity and high-converting content,” says Konrad Sanders, Founder and CEO of The Creative Copywriter, “1. Not different from competitors. 2. Don’t humanize “tech talk”. 3. Not tailoring your messages to the level of awareness of the potential customers…
Are B2B SaaS entrepreneurs getting it improper? – TechCrunch
Konrad Sanders Contributor What terms come up when you think of SaaS? “Solutions,” “modern,” “scalable,” and “innovative” are just one example of the overused jargon lurking around every corner of the techverse, with SaaS marketers around the world seemingly singing from the same hymnal. Unfortunately, recent research has shown that such a jargon-heavy copy –…
Flockjay cuts no less than half of its workforce because it pivots away from bootcamps into B2B SaaS – TechCrunch
Flockjay, a bootcamp startup that helps laid-off people and job seekers get into technology, has cut half of its own workforce as part of a broader focus on a B2B SaaS platform, TechCrunch learned from sources close to the company. The layoffs affected all non-technical teams at Flockjay, including admissions consultants, business and development departments,…
Mail privateness safety and progress advertising and marketing past the techniques – TechCrunch
“E-mail influences the marketing strategy and enables better overall business success. It’s the lifeblood of an effective multichannel campaign, ”says Melissa Sargeant, CMO at Litmus. “However, Apple’s Mail Privacy Protection, announced earlier this summer with the iOS 15 update, tries to eliminate metrics and data related to email.” This week in Marketing, Sargeant takes a…
For British company Ascendant, development advertising and marketing is rather more than a set of ways – TechCrunch
Wachstumsmarketing wird oft als eine Reihe von Taktiken missverstanden, obwohl es viel mehr ist: Es ist ein Prozess, den Start-ups in ihren Anfangstagen einführen müssen, der mit dem Wachstum ihres Kundenstamms und ihrer internen Teams skaliert. Hier glänzt die britische Wachstumsagentur Ascendant, verriet Robyn Weatherley, Marketingleiterin bei Thirdfort, in unserer Wachstumsmarketing-Umfrage. Die Berater von Ascendant…
Development advertising and marketing in 2021, hiring versus outsourcing, and extra – TechCrunch
Emily Kramer und Kathleen Estreich sind die Gründer von MKT1, einer strategischen Marketingfirma, die viel mehr als nur Marketing macht. Wie bereits bei unserem letzten Gespräch mit dem Unternehmen erwähnt, bietet es eine Vielzahl von Dienstleistungen an, die von Marketingberatung über die Organisation von Rekrutierungs- und Mentoring-Workshops bis hin zu Investitionen von Angel Syndicate reichen….
B2B social administration platform Oktopost raises $20M development spherical with Expedition – TechCrunch
With the pandemic forcing people online, social media use exploded for obvious reasons. And with it the opportunity to reach the audience and push news. More brand-oriented platforms like Sprinkler, Sprout Social and Hootsuite have obviously increased, but so has traffic to Oktopost, a much more B2B-oriented offer. Founded in 2013, Oktopost has only registered…
Essential API metrics, US startup funding, superior search engine optimisation techniques – TechCrunch
In a recent episode of Extra Crunch Live, Retail Zipline founder Melissa Wong and Emergence Capital investor Lotti Siniscalco joined Managing Editor Jordan Crook to walk attendees through Zipline’s Series A deck. Interestingly, the conversation revealed that Wong declined an invitation to a virtual pitch and insisted on a face-to-face meeting. “She was one of…