NEW PROVIDENCE, NJ – If you own a business, you may know many marketing trends that promise to boost your business: social media and email campaigns, and paid and organic ads. One trend that is often overlooked is SEO, or search engine optimization. SEO is a proven and necessary tool, but you may be wondering “what is it?” and “How can you best use it for my business?”
SEO is the process of improving the quality and quantity of access to a website or webpage from the unpaid results of a search engine. If you search google for “red chair” you will see many red chair companies on endless pages of results.
But how often do you scroll to the second or third page of results? Companies that are at the top of the search have optimized their websites and are attracting customers on the left and right due to their search engine rankings.
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SEO offers unique opportunities to companies because of the special nature of their audience.
When your business buys a billboard on the edge of a freeway, a lot of cars will pass it. How many people in these cars actually see the billboard and how many actually want or need the service or product that your company is promoting? Alternatively, if you optimize your company’s website, your target audience will now be people who are specifically looking for what you offer – and those people are more likely to become customers.
In addition, SEO is a proven marketing tactic used by businesses large and small.
According to a Google study, the top 5 search results on Google receive 70 percent of all clicks. For local businesses, the benefits can be even greater. The same study found that 50 percent of cell phone users are likely to visit a store the same day they do their Google search, and 18 percent of local cell phone searches result in in-store purchases within a day. If your business ranks well, you can see new business almost immediately!
After Knowing It, How Can You Improve The Value Of SEO To Your Business? The answer is complex.
All search engines have their own algorithm that “crawls” or reads and categorizes the relevance of a website. Google, in particular, looks for high quality, relevant information from reputable websites that people are constantly engaging with. Your business website is one way to ensure that you are ranking high. However, you can significantly improve your search engine ranking by partnering with a reputable website with a large readership like TAPinto.
TAPinto offers marketing partners high quality content that your company can use to improve your company’s search engine ranking. In many cases, content submitted and published on TAPinto by our marketing partners is higher on Google than on the company’s own website.
You can leverage TAPinto’s trusted reputation to help your business build a stronger customer base and reach more prospects through our content marketing programs.
If you want to learn more about marketing your business with TAPinto, click here.