Tech CMOs Shift Advertising Efforts to The Digital Relationship


Copy House and the immediate future Technology CMO Outlook Report

Copy House and the CMO Outlook Report for the technology company’s immediate future provide detailed insights into five core shifts in technology marketing.

LONDON, SOUTH QUEENSFERRY MIDLOTHIAN, UNITED KINGDOM, June 15, 2021 / – Interviews with technical CMOs and big brand marketers reveal a shift in marketing focus

After extensive interviews with CMOs of major technology brands, five trends emerged that show a shift
in focus from lead generation to building digital relationships. The 50-page CMO Outlook for Technology
enables deep insights and thoughts from marketing directors to understand how they not only contributed
master unprecedented challenges, but also unlock business benefits and opportunities.

Copy House and the immediate future have worked together to interview CMOs and marketers from brands including
Adobe, Worldpay, Siemens and SAP. The in-depth look reveals five core trends in marketing, one
Shift in approach. As has been said by contributors several times, “there is a tendency to serve, not sell”.

Kathryn Strachan, MD at Copy House, said, “Saw the change of direction that was mainly driven by the pandemic
Marketers work more closely with customers and sales teams. The need to compensate canceled
Events and switching from advertising content to more helpful content are fundamentally changing marketing
Approach: Refocusing efforts on delivering meaningful value that would make the audience’s lives easier, and
reduce some of your stress by focusing on solving pain points ”.

Conversations revealed the need to build stronger and better customer relationships. It has also identified new ones
Approaches – the likely permanent switch to more hybrid-led events; the major re-evaluation of the
Martech stack; and the desire to slow down and be empathetic to customers. What was clear throughout
Discussions was that social media played an important role in their plans for the year ahead.

Colin Jacobs, Managing Director for Immediate Future, says: “The brightest minds in technology marketing technology
paved an advanced path for future social media marketing activities. The importance of realizing
Marketers learn from human behavior and data, and deliver contextual storytelling across a range of assets,
You’ve kicked off and nurtured customers by delivering “relevance on a large scale”.

Jacobs sees a significant focus on excellence and best practice in the social field: “There is resounding support from
Quality over quantity that cuts through social noise and builds closer, more personal customers
Relationships. Creating content that is important to your audience and engages with means you can no longer be
Just pull apart a piece of white paper and shake out a few “Try It Now” or “More Info” posts. This is lazy and boring socially
Content – and these leading marketers show that success lies in taking social media seriously
Media Marketing and Striving to Break Social Boredom! ”.

The Technology CMO Outlook Report is available for download free of charge at

Kathryn Strachan
Copy House Ltd.
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+44 7913308777
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June 15, 2021 at 11:21 GMT

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