30 second summary:
- Between multiple devices, a fast paced lifestyle, ever-changing opinions, and the pandemic that the brand message is conveying, there’s usually a shot in the dark.
- So many different marketing tools only make the task difficult. When confusion arises, costs rise and productivity deteriorates.
- Brands must find the best way, at all costs, to predict customers’ path to purchase, which will work in the new normal.
- The winners of this new economy will be brands that can deliver their products digitally directly to consumers and achieve excellence in personalized e-commerce marketing.
- With a cloud-based, data-driven and AI-supported platform, Jivox offers personalized digital advertising and marketing experiences on a large scale. Reaching customers in real time and across all channels with the right message.
A modern brand faces many disruptions. And taking into account the evolving needs of the modern brand is no longer optional, but a compulsion. One of the most important requirements of a brand is delivering personalized digital advertising and marketing experiences on a large scale. JivoxWith a cloud-based, data-driven platform powered by AI, brands can do this on a large scale and across all channels.
In our latest tech talk, CEO of Jivox, Diaz Nesamoney Discussions about the data-driven personalized advertising and marketing platform. Prior to founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and was CEO until early 2007 when the company was acquired by Cognos / IBM. Nesamoney was also the co-founder, president, and chief operating officer of Informatica (NASDAQ: INFA), a pioneer in data integration software (now a market leader with over $ 1 billion in revenue), which he turned from a startup into a public company. traded company.
Jivox is changing the way the world experiences digital marketing by connecting brands with their audiences in the most personal way. Jivox’s Dynamic Creative technology drives engagement and digital commerce in paid and proprietary media and provides ROI by reducing production costs and increasing media performance using big data, AI / machine learning, dynamic creative optimization (DCO) and identity technologies can be increased. The Jivox Kairos Purchase Prediction Engine increases sales by matching the right products with consumers with the highest purchase intent. Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile, Unilever, and others. Jivox has been recognized by Forrester as a leader in creative advertising technology.
To quickly discover what Jivox has to offer, you can also watch the following Tech Talk:
Working with data, personalization and cost savings
Anytime Jivox technology is deployed, costs are reduced almost immediately as it essentially automates the production of various personalized messages, content, and advertisements. With Jivox, brands can automate and scale this process. Brands that have partnered with Jivox have saved approximately $ 642 million by automating this process for a total return of more than $ 1 billion. Jivox recently published a study looking at Fortune 1000 in its customer base, which includes a detailed return on investment model that illustrates the use of these companies personalized digital marketing to achieve an ROI.
Jivox’s Impact on Ecommerce Marketing
With the rapid shift to remote working and the acceleration of the digital-first age, the e-commerce market has come to the fore as consumer demands increase and consumers are forced to stay at home instead of shopping in stores. Research by eMarketer predicts consumers will spend $ 709 billion on ecommerce sales in 2020, an overall increase of 19%, the highest increase since 2008.
As a result, more and more brands are switching to a direct-to-consumer (DTC) strategy and selling products from their own domain rather than through third parties like Amazon.
This is where Jivox comes in. Using Jivox’s personalized DCO platform, brands can enhance their e-commerce marketing strategy to deliver a relevant message that is tailored to the person they are targeting. With Jivox, marketers no longer struggle for consumer attention with a generic, unified message. Instead, marketers can consistently deliver a relevant message to a consumer across all channels based on their interests, preferences, shopping habits, in the right context such as location, weather and time of day.
Buy Prediction Engine: The Secret Sauce
Jivox’s patented purchase prediction engine tracks a consumer’s purchasing behavior and uses AI and machine learning to develop a predictive model that informs what the consumer is likely to buy, which product or groups of products. Jivox uses in-memory Clustered Personalization Hub technology and IQiD first-party identity solution to identify, store, and process approved consumer data, which is used to make predictions about a consumer’s likelihood of purchase, as well as predictions about the products they are likely to purchase will buy. The Personalization Hub processes trillions of data signals to make data available for real-time decisions in less than seven milliseconds and to enable real-time decisions about products, prices and offers. With Jivox, brands can get in touch with consumers by using agreed data that consumers make available to brands in a privacy-compliant manner. This, along with real-time contextual data to signal the right place and moment, generates engagement and purchase.
Jivox DCO: scaling of personalization
Some of Jivox’s largest customers have repeatedly used the capabilities of Dynamic creative optimization (DCO) technology for more engagement and sales without increasing production costs. Using Jivox’s Dynamic Canvas, a modular creative approach, brands can personalize thousands of ad variations with just one creative master, enabling data to enable brands to have a 1: 1 experience with individual consumers.
According to Jivox’s Omnichannel Personalization Benchmark Report, personalized ads increase engagement by three times the industry benchmark. To create relevant experiences, marketers need to deliver personalized messages to consumers that recommend the right product in the right context through the right channel.
Jivox’s personalization platform for digital commerce marketing uses data automation and AI-based recommendations to scale one-on-one marketing content to the right people at the right time.
Optimizing the customer journey
Executives believe that real-time customer analytics across multiple touchpoints is very important to the customer experience. With Jivox, brands can effectively achieve precise marketing and increase engagement through customer journey optimization. This AI-supported 360-degree platform for the analysis and optimization of the customer journey helps to identify and visualize which customer paths – starting with the website, e-mail or contact with advertising – promote engagement and which paths optimize with the best performance in real time.
Delivering relevant news in the consumers’ purchase intent microns across all channels is the necessity of time. However, if brands have the additional ability to track, measure, and optimize customer paths – starting from a brand website, email, or advertisement – they can successfully drive engagement and conversions. And with Jivox, brands can seamlessly accelerate engagement, conversions and ROI through personalized digital marketing.
Check out Jivox ‘Tech Talk here to learn more about the offer.
Catherrine Garcia is a seasoned web developer at WPCodingDev and a passionate blogger.