NEWTON, Massachusetts – (BUSINESS WIRE) healthcare and technology. The company operates a portfolio of ten websites with independent editorial coverage and content from vendors in areas such as telemedicine, health analysis, revenue cycle management, healthcare IT security and infrastructure, and other areas of healthcare purchase decision making.
Xtelligent Media serves a largely untapped market segment for TechTarget and this acquisition represents a significant additional growth opportunity for the company. Xtelligent Media enables its customers to target and retain an expanded audience of purchasing decision makers in hospitals, doctor’s offices, outpatient facilities and health care payers .
“We are very excited to join TechTarget and expand our common audience and offerings to new markets,” said Sean Brooks, co-founder and CEO of Xtelligent Media. “TechTarget’s experience and success with first-party data, combined with their deep understanding of the B2B media and data space, will help us continue to grow and offer our customers new opportunities to target healthcare decision-makers and to bind. ”
In addition to increasing target group and customer reach, Xtelligent Media’s proprietary first-party data will expand TechTarget’s purchase intent to new opportunities. TechTarget’s capabilities around goal data production, large scale demand generation, and data quality will enhance Xtelligent’s ability to meet customer goals.
“TechTarget offers world-class capabilities to our existing customers, and the acquisition of Xtelligent is a great opportunity for us to apply those capabilities to an adjacent market segment,” said Michael Cotoia, CEO of TechTarget. “Xtelligent checks all of our ‘must-have’ boxes – independent, detailed original content, a permission-based audience of registered members, and proprietary first-party purchase intent data. We look forward to working with Sean and his team. ”
About Xtelligent Media
Xtelligent Healthcare Media has a network of health-related websites, podcasts, virtual events and research delivering news and industry intelligence to over 1.5 million quarterly visitors looking to learn about best practices needed to maintain clinical and operational success . Xtelligent is the largest B2B integrated marketing services, media and data company in the healthcare sector and currently works with hundreds of healthcare companies providing marketing services, demand generation, data-driven ROI, custom content and thought leadership.
TechTarget (Nasdaq: TTGT) is the world’s leading provider of purchase intent-driven marketing and sales services that deliver business impact for technology companies. By creating extensive, high quality editorial content on more than 140 targeted technology-specific websites, TechTarget attracts and encourages communities of technology buyers who research their company’s information technology needs. By understanding the content consumption behavior of these shoppers, TechTarget creates the purchase intentions that drive efficient and effective marketing and sales activities for customers around the world.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
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