TechTarget Named a World Chief in Account-Primarily based Advertising in New Report from Unbiased Analyst Agency Analysis In Motion


NEWTON, Massachusetts – (BUSINESS WIRE) – TechTarget, Inc. (Nasdaq: TTGT), the world’s leading provider of purchase intent data and services for B2B technology, today announced that it has been recognized by Research In Action, a as a global leader in account-based marketing (ABM) was recognized as a leading independent analyst company based in Europe. According to Research In Action’s 2021 Vendor Selection Matrix ™ – Account-Based Marketing report, TechTarget is the world’s leading ABM provider exclusively dedicated to enterprise technology. The company received consistently good grades, including top positions for innovation and breadth of solutions as well as number 1 in customer recommendations for all high-profile providers.

“In the near future, B2B marketing in digital marketing will be 100% account-based, informed and optimized through the data collected via these accounts,” says Peter O’Neill, Research Director, Research In Action GmbH. “TechTarget is a real ABM end-to-end provider with a global scale for its ABM core product Priority EngineTM. With growing software and a comprehensive suite of ABM services, they are a recognized leader with the resources to continue that success in a high-growth market. ”

Research In Action is a leading German-based analyst firm that investigates strategy, investments and innovation in technology, sales and marketing and provides independent insights. The Vendor Selection Matrix is ​​a primarily survey-based method for supplier evaluation, in which 62.5% of the evaluation is based on a survey among decision-makers and 37.5% on the perspective of analysts, industry knowledge and extensive research – including in-depth interviews with vendors and their customers . This approach is one of the key differentiators of research in action in market research. For the current ABM Vendor Selection Matrix, Research In Action surveyed 1,500 marketing and business decision-makers with budget responsibility in companies around the world to select the 15 best providers based on product, company and service quality.

“Helping our customers around the world thrive is TechTarget’s top priority in account-based marketing,” said Michael Cotoia, TechTarget’s chief executive officer. “We are honored to be recognized by Research In Action as a global leader in ABM, and we couldn’t be more proud of receiving such outstanding customer satisfaction ratings.”

Building on the strength of Priority Engine, its SaaS-based platform for prospect-level account and intent data, combined with a robust set of managed ABM services, TechTarget delivers breakthrough results to its customers through better data and better execution. To learn more about TechTarget’s ABM strategy and execution capabilities, download the 2021 Vendor Selection Matrix – Account-Based Marketing report.

About TechTarget

TechTarget (Nasdaq: TTGT) is the world’s leading provider of purchase intent-driven marketing and sales services that have a business impact on corporate tech companies. By creating extensive, high quality editorial content on more than 140 targeted technology-specific websites, TechTarget attracts and encourages communities of technology buyers who research their company’s information technology needs. By understanding the content consumption behavior of these shoppers, TechTarget creates the purchase intentions that drive efficient and effective marketing and sales activities for customers around the world.

Enterprise Strategy Group (ESG) is a division of TechTarget and BrightTALK Limited is a wholly owned subsidiary of TechTarget.

TechTarget has offices in Boston, London, Munich, New York, Paris, Phoenix, San Francisco, Singapore and Sydney. For more information, visit and follow us on Twitter @TechTarget.

(C) 2021 TechTarget, Inc. All rights reserved. TechTarget, the TechTarget logo, and ESG are registered trademarks, and BrightTALK, Enterprise Strategy Group, and Priority Engine are trademarks of TechTarget. Vendor Selection Matrix is ​​a brand of Research In Action GmbH. All other trademarks are property of their respective owners.