NEWTON, Massachusetts – (BUSINESS WIRE) – TechTarget, Inc. (Nasdaq: TTGT), the world’s leading provider of purchase intent data and services for B2B technologies, today announced that its Priority Engine ™ platform has received the SIIA CODiETM Award 2021 in the Best Sales and Marketing category Intelligence Solution won. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the companies that make the most innovative enterprise technology products across the country and around the world. TechTarget’s Priority Engine previously won the award for Best Sales and Marketing Intelligence Solution in 2019 and was named a CODiE finalist or winner in this category for 4 years in a row.
TechTarget’s Priority Engine, the industry’s only prospect-level opt-in platform, gives technology sales and marketers direct access to the most active customers and prospects researching their companies’ technologies. The platform provides essential information about the current interests of customers and interested parties, the topicality and relevance of their activities, the providers they are considering and the technologies currently installed. With this information in hand, sales and marketing teams can dramatically improve ABM’s performance, increase sales productivity and effectiveness, and maximize skilled opportunities in their market.
“We are very proud to be recognized again with the CODiE Awards from SIIA for our leading position in Sales & Marketing Intelligence,” said Michael Cotoia, TechTarget CEO. “As marketing and sales organizations transform to meet the needs of increasingly digital buyers, they need the right tools and data to identify and pursue opportunities with market-driven buying teams. Our continued investment in decision-support content that attracts a highly targeted, opt-in audience of technology buyers is what makes the unique power of real purchase intent data within our Priority Engine platform. We provide modern sellers and marketers with the essential information to find and retain buyers and the actionable insights to turn them into real opportunities and pipelines. ”
The SIIA CODiE Awards have recognized product excellence for 36 years and are the only expertly appraised award program in the industry. The first round review of all nominees is carried out by software and business technology experts with considerable industry expertise, including industry representatives, analysts, media, influencers, bankers and investors. The finalists determine the results of the expert evaluation. SIIA members then vote on the finalist products and the results from both rounds are tabulated to select the winners. This year, 46 awards were given for products and services that are used specifically for B2B software, information and media companies. TechTarget joins other major companies recognized in this year’s awards such as: Red Hat, IBM, Accenture and LogMeIn.
“In a historically challenging year, the winners of the CODiE Awards 2021 continued to show innovations, pans and growth to develop truly remarkable products. The winners maintain the important legacy of CODiEs by highlighting the best and most impactful apps, services and products for the business tech market. We congratulate this year’s winners on this well-deserved recognition, ”said Jeff Joseph, President of SIIA.
TechTarget is a leader in the market because of its continuous innovation and growth and the significant value and ROI its customers generate. TechTarget’s purchase intent intelligence is uniquely powerful because of its manufacture and delivery to B2B tech marketers and sales professionals. The actionable insights for customers within the Priority Engine platform are achievable because of the depth of the original decision support content that spans TechTarget’s extensive network. Our customer success is further strengthened by our robust range of marketing, sales engagement and go-to-market services.
For more information on the Priority Engine, visit TechTarget.com/Priority-Engine.
About the SIIA CODiE Awards
The SIIA CODiE Awards are the only peer-reviewed program showcasing the best in business and educational technology products and services. Since 1986, thousands of products, services and solutions have been recognized for their excellence. Further information is available at siia.net/CODiE.
TechTarget (Nasdaq: TTGT) is the world’s leading provider of purchase intent-driven marketing and sales services that have a business impact on corporate tech companies. By creating extensive, high-quality editorial content on more than 140 targeted technology-specific websites, TechTarget attracts and encourages communities of technology buyers to research their company’s information technology needs. By understanding the content consumption behavior of these shoppers, TechTarget creates the purchase intentions that drive efficient and effective marketing and sales activities for customers around the world.
Enterprise Strategy GroupTM (ESG®) is a division of TechTarget and BrightTALK Limited is a wholly owned subsidiary of TechTarget.
TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.
(C) 2021 TechTarget, Inc. All rights reserved. TechTarget, the TechTarget logo, and ESG are registered trademarks, and Priority Engine, BrightTALK, and Enterprise Strategy Group are trademarks of TechTarget. All other trademarks are property of their respective owners.