Pace brings home victories from highly competitive global marketing award organizations that recognize the best in digital and content marketing.
GREENSBORO, NORTH CAROLINA (June 9, 2021) – Pace Communications, the largest independent, full-service women-owned marketing agency in North America, has three awards in multiple digital marketing categories at this year’s Digiday Content Marketing Awards and 42nd Annual Telly Awards get marketing. In the first half of 2021, the North Carolina-based agency received more than 15 awards for creative work from digital to print to video.
Pace and Verizon took home a Digiday Content Marketing Awards win for their Parenting in a Digital World site. The portal helps Verizon demonstrate its branding purpose and advises parents with children of all ages with content curated specifically on technology and the challenges and opportunities it presents for each age group. Through a mix of independent research; best practices of parents; a partnership with the Family Online Safety Institute (FOSI); and a research partner, Magid, Parenting in a Digital World offers a variety of new ways of thinking for families.
Pace’s “Miles and Milestones” social and video-first campaign for the American Honda Finance Corporation’s 2020 Military Recognition Offer received two awards at this year’s Telly Awards. The campaign was strategically focused on emotional storytelling rather than relying solely on the standard “thank you for your service” message used in most military campaigns. The deliberate portrayal of diversity was also key to the campaign’s strategy to increase the visibility of the campaign while ensuring that the emotional storytelling of the content authentically speaks to many different audiences.
“Awards are always wonderful; It shows what our creative team is capable of, and the results are even better – thanks in part to intelligent strategic insights and well-placed storytelling experiences, ”said Gordon Locke, President and Chief Marketing Officer. Locke continues, “We’re still reeling from the excitement of our eleven wins at the 15th annual Hermes Creative Awards just over a month ago, and these new honors really are the icing on the cake.”
Pace was recognized as a winner in the following categories:
DIGIDAY CONTENT MARKETING AWARDS
Parenthood in a digital world
Best Branded Content Site – B2C
THE TELLY AWARDS
AMERICAN HONDA FINANCE CORPORATION
Craft | Social video | Fully animated piece
Miles and Milestones campaign
Campaign | Advertising / Marketing | Online advertising | Campaign – B2C
The Digiday Content Marketing Awards honor companies and campaigns that use content to modernize their media and marketing. With 28 content marketing categories ranging from the best experience marketing campaign to the best in-house content / brand studio, and 23 jurors from brands such as CBS News Digital, Warner Media, Cisco, Forbes, The New York Times T Brand Studio and Bloomberg, The Digiday Content Marketing Awards is one of Digiday’s many competitive award programs.
The Telly Awards are now the world’s largest recognition for video and television content on all screens and receive over 12,000 entries annually from all 50 US states and five continents. Entrants will be judged by The Telly Awards Judging Council, comprised of over 200 leading experts including advertising agencies, production companies and major television broadcasters representing the multiscreen industry and including executives from Dow Jones, Duplass Brothers Productions, Complex Networks and A&E Networks, Hearst Media, ESPN Films, RYOT, Vice + and Vimeo.
Pace is a full-service, women-run, national marketing agency specializing in integrated brand storytelling based in Greensboro, North Carolina with offices in New York City, Dallas, and San Antonio. Pace serves customers regionally and worldwide and helps customers and employees of a brand to act through an effective combination of target group-oriented, data-driven thinking, intelligent strategies, technology and astonishing creativity. The agency’s talent is made up of creatives, strategists, analysts and technologists from all over the country who shape the marketing world every second. Visit Paceco.com, Twitter or LinkedIn for more information.