TAMPA, Fla., February 10, 2021 / PRNewswire-PRWeb / – That’s Us Technologies, parent company of LotVantage, ThumbStopper and SellerVantage, today announced the sale of LotVantage to leading consumer engagement technology company Digital Air Strike.
Digital Air Strike based in Scottsdale, ArizonaWith the acquisition of LotVantage, the leading provider of loyalty technologies for more than 7,000 retailers will expand its existing solutions for digital marketing, engagement and targeting of inventory. In addition to Digital Air Strike’s current marketplace partners including Facebook, Instagram and Amazon, their retail customers can now syndicate inventory through marketplaces such as eBay, YouTube and Craigslist.
“Digital Air Strike is a natural complement to what we’ve created with LotVantage over the past decade,” says LotVantage’s founder and CEO Matthew Brown. “Our focus on bridging the divide between busy retailers and syndicating their inventory on major digital channels is a step in the direction of the strategy that Digital Air Strike has been using to expand their own technology solutions. Retailers and resellers are driven from the central Point of contact greatly benefit from the solution that they receive through the newly connected technologies. “
The LotVantage acquisition will double the size of Digital Air Strike’s reseller and channel network and provide a new home for former LotVantage employees and customers. This offers their dealers and reseller customers even more solutions to increase the awareness and sales of their dealers.
“The acquisition of LotVantage’s inventory syndication solutions will further enhance our strategy of providing our customers with efficient and effective online marketing solutions that have a meaningful impact on their merchants,” he said Alexi Venneri, Co-Founder and CEO of Digital Air Strike. “We are thrilled that our existing platforms complement LotVantage’s services so well. This makes the transition seamless and beneficial for employees and customers.”
With the sale of LotVantage, the sister company ThumbStopper remains a focus for That’s Us Technologies. ThumbStopper provides organic social media syndication for brands selling through channel partners, ensuring a branded social presence for the thousands of retailers currently on the platform.
“The sale of LotVantage is bittersweet to me,” says the founder and CEO of LotVantage Matthew Brown. “I enjoyed working with our team to grow LotVantage into a premier classified and digital solution platform for our distributors and resellers. However, with the sale of LotVantage, my leadership team and I can focus more effectively on our other businesses, including ThumbStopper and SellerVantage. “
That was Us Technologies’ legal representation for the transaction Nick Forests by Morris, Manning & Martin and their financial advisor Greg Bosl of Endeavor strategies.
About That’s Us Technologies
This is Us Technologies is in the business of using technology to create effective efficiency for their customers. That’s Us Technologies’ main subsidiary – ThumbStopper® – helps brands and retailers generate micro-moments of engagement by curating, segmenting and syndicating high-quality content on leading social media platforms. ThumbStopper’s Brand Manager ™ seamlessly connects digital branded products to your most likely consumers through native organic social postings and scale advertising.
About Digital Air Strike
Digital Air Strike is the leader in social media, intelligent lead response and customer loyalty technology, helping over 7,000 companies increase customer responses and conversions in digital and social media environments while achieving measurable ROI. Digital Air Strike is a pioneer in digital response, social media marketing and online reputation management solutions and uses industry-specific mobile apps, software, intelligent messaging and managed service platforms to monitor, incorporate customer interactions for thousands of companies in, to improve and manage The United States, Canada and 33 other countries, including cooperation with seven of the largest automobile manufacturers. More information about the company can be found at http://www.digitalairstrike.com and http://www.facebook.com/digitalairstrike.
Media contact
Alicia Alongi, ThumbStopper, +1 8133217789, marketing@thumbstopper.com
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