The leading independent B2B agency The Marketing Practice has received significant investments from Horizon Capital, the private equity investor specializing in technology and business services. The investment will be used to build on The Marketing Practice’s strengths in account-based marketing and demand generation, and to deepen its technology and data expertise.
The Marketing Practice works with a list of the world’s leading technology clients, including ServiceNow, Salesforce, and O2 Business. The company employs 180 people with offices in Oxford, Seattle, Munich and Sydney and sees further global expansion as an important part of its growth plan.
“Now is the time for our B2B marketing brand to grow today and for the long term,” said Matt Harper, CEO of The Marketing Practice. “Horizon Capital’s investment is a great vote of confidence in our client relationships and the capabilities of our team. Our vision is to strengthen these foundations and leverage developments in data and technology to deliver even better results to our customers. ”
The investment comes at a time of change in the B2B market as customers adjust to disruptions in sales models accelerated by the pandemic. B2B organizations are rethinking their go-to-market strategies, looking for more results-oriented models, and consolidating their partners.
Matt Harper believes this support provides The Marketing Practice with the right platform to fuel its growth. “Horizon Capital is the perfect partner to support us on this path. Their proven track record and expertise in the B2B technology space make them a natural addition to our business. ”
Not only does the investment facilitate organic growth, but it also enables The Marketing Practice to consolidate the fragmented market in which the company operates and access highly complementary services to contribute to customers’ growth and success.
Luke Kingston, Partner at Horizon Capital, added, “We are very excited to partner with The Marketing Practice. We have identified the company as a leading operator that has seen enviable growth in both the UK and international markets, backed by expansion in the B2B demand generation and ABM services sectors. We look forward to supporting Matt and his talented management team in the next phase of their growth. ”