For successful B2B organizations, it is critical to keep an eye on the changing needs of customers. In today’s digital environment, 87% of CX (Customer Experience) experts say customer feedback is more important than ever.
Collecting and responding to feedback throughout the customer journey can help B2B organizations:
- Stay in touch with what’s happening in your customers’ worlds.
- Discover new market opportunities and drive business decisions.
- Guide to content marketing initiatives to develop campaigns that will resonate with customers; and
- Support customer success initiatives and improve CX.
This guide provides practical tips that B2B professionals can use to fuel data-driven marketing, sales, and customer success initiatives by collecting feedback and ratings. Check it out now!